Agency Network: 
February 2013

Print advertisment created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.

The arms trade is out of control.
For an arms trade treaty, join us on

Advertising Agency: TBWA, Paris, France
Creative Directors: Eric Holden, Rémi Noël, Philippe Simonet
Art Director: Mohamed Bareche
Copywriter: Daniel Perez
3D: Salamagica
Art Buyer: Barbara Chevalier

Comments (4)

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Picky1's picture
Activity Score 236

First of all, the comparison between two disasters is always touchy, on my opinion. The 2004 tsunami killed thousands of people, I think you have to leave them rest in peace. There are many other ways to express the fact that guns kill people on a large scale.

More over, it's been done to compare two awful events/disasters/curses/afflictions/... in order to show how lethal the one you advertise is.

As a reference, just google MTV 9/11 and you'll easily find the old gold lion for MTV (Cannes 2002 or 2003, I think), with a homeless on the foreground, and the 9/11 plane crashing in the WTC in the background.

About the art, well, I'm not sure either. Too much photoshop for me.

alexzhao19840815's picture
Activity Score 14

Well...execution is not bad, but the idea is just so so.

eins-eins-null's picture
Activity Score 896

oh come on ... why do you invest so much artwork in an idea like that?

olimurugavel's picture
Activity Score 72

Cinematic look! .. ok for me!

Oli Murugavel
I love any and all situations where you celebrate creativity