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Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Leo Burnett, Venezuela for Amnesty International, within the category: Public Interest, NGO.

Caption

If we could change history, we would change nothing. Let's stop racism.

Advertising Agency: Leo Burnett Venezuela
Creative Director: Ali Armas
Art Director: Eduardo Gomes
Copywriter: Julián Guarín
Copywriter: Jimmy Battaglia
Illustrator: Fernando Pinilla
Photographer: Pedro Primavera
Executive Creative Director: Fabian Bonelli
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TRICKY's picture

i am lost in translation

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

Guest's picture

So am i.....If we could change history we could change this Ad, and discover it's potential!!!!!

Guest
Guest's picture

U R ALL GAY I LIKE SLAVERY

Guest
Jumo's picture

Very impressive visuals !!
But does "change" always mean "reverse the roles" ?
I think if i could change history, i would change many things…

Jumo
Activity Score 592
Art Director |

Jumo

Stevil's picture

I think what they are getting at is that we can't change history... so let's just stop racism. Poorly executed ad of a great message.

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
derya's picture

good visual, good copy, good and simple work

derya
Activity Score 302
Copywriter
Guest's picture

"Let's stop racism." 'Nough said.

Guest
Guest's picture

If we could change history, we would change nothing.

Typo error? nothing? or everything?

Guest
Guest's picture

strange copy meaning twist

Guest
Ravages's picture

Love the campaign

Ravages
Activity Score 842
bullzeye's picture

I like it.

bullzeye
Activity Score 252
john doe's picture

sorry, makes no sense for me.

john doe
Activity Score 1571
Art Director
sirvan's picture

So, black people making all the white people slaves ISN'T racist?

This campaign was done by an 8-year-old.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sirvan's picture

Wait... i think i get it... so, even if we reversed the roles, it WOULD still be racist? Is that right?

I don't think it's the translation. I think it's the concept that's confusing.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Stevil's picture

Did you even read the copy?!? It says we would change nothing! meaning 2 wrongs do not make a right! They are not saying to reverse the roles! However, a better solution would be to show an illustration juxtaposed to the one in the ad, where the different races are getting along or hugging or something. Great initial idea, badly executed ad...

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
Stevil's picture

Sorry Sirvan, I posted this right before your reply above. Cheers.

Stevil
Activity Score 108
Graphic Designer at Bluffton, IN
AXAY555's picture

i think u hav completely messed up.. they r saying abt role reversels
d ad says 'if we could change history'could means if it was in our hands 'we would change nothing' would means still there will be racism, done by blacks on whites... so 'Lets stop racism' lets means altogether.

"there is art in everything"

AXAY555
Activity Score 582
Graphic Designer at rachana sansad college of applied art, mumbai.
Guest's picture

El copy debería ser: IF WE COULD CHANGE HISTORY, WE WOULDN'T CHANGE ANYTHING. LET'S STOP RACISM. Vale la pena que lo cambien para mandarlo a festivales. La campaña está buena. Por lo menos diferente. Buena dirección de arte.

Guest
maashookshee's picture

idea and execution is great as well as the body copy full respect for that .. the only thing is the tag line is really boring because stooping racism is the change we all looking for .. so if we get the power to change history and can not do so how we well stop or change racism..

maashookshee
Activity Score 414
graphicdesigner. at focus advertising
CopywriterInTraining's picture

The implication is that if "we" (as in black people) could change history, then "we" would change the roles and be the masters. That's a confusing concept because it relies on the person reading the ad to assume that black people would all decide to reverse the roles. Not effective because it's over so many heads. Effective once the message is clear, which it is not. Interesting take though.

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
Guest's picture

You are so right. I don't think I would want anyone enslaved. Especially not my white brothers.
Racism is hard to everyone on both sides of the um, whip.

http://kissmyblackads.blogspot.com

Guest
Guest's picture

pura mierda

Guest
corndogfuneral's picture

Not very clear.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

Enough with the white guilt already. How about showing the cruelty other races have inflicted on others. But yeah, reversals - sometimes they work, sometimes they don't.

Guest
Guest's picture

I like the execution and the idea, good work keep it guys

Guest
Guest's picture

No me gusta mucho la ejecución, siento que se pudo mejorar bastante!

Guest
Blair Semenoff's picture

Stupid!! How is reversing who was the slave stopping racism?? That's history deal with it!

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

¿Detengamos el racismo con racismo?

Oye muy bien......te faltó poner ¡VIVA CHÁVEZ!

(Nota: sarcasmo incluído en el mensaje anterior)

Guest
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