See no evil, 5

Agency Network: 
September 2008

Focus on the red cross for 30 seconds. Tilt your head back and stare at the ceiling, slowly blinking your eyes.

Print advertisment created by Lins, Malaysia for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Lins, Malaysia
Creative Director: Eugene Yap
Art Directors: Eugene Yap, Yin Sau Lun
Copywriter: Sueann Kong
Illustrator: Chris, Azman & Anson

Comments (23)

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Skor's picture
Activity Score 208

This is bloody cool...!!! Except it doesn't give instructions on the ad itself.... so it would make no sense to people....

picopalqlea's picture
Activity Score 999

im sorry its not working for me. Still sleepy. What im supose to see?

thirty6chambers's picture
Activity Score 1464

damn gimmicks again...

iT-iS-i's picture
Activity Score 1721

Yes way, it F*&%ing works and its F%#@ing freaky...

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

pacciotti's picture
Activity Score 19

behold the future, ads that come with instruction manuals...

alvinpck's picture
Activity Score 1467

Good one, Eugene. But average people would not get it without an instruction.


regrat's picture
Activity Score 304

it only takes 30 seconds to stare...

artiam's picture
Activity Score 123

thats ridiculous..why not put the instructions on the ad itself?

act's picture
Activity Score 535

See no idea?

consolidated.db's picture
Activity Score 545


This is all in the execution.

Smells like a scam to me.

kareena's picture
Activity Score 39

it's a bit gimmicky, but the main fault is that doing an ad for A.I. is an opportunity to tell people something they don't know, or make them look at something in another way, and certainly an opportunity to motivate me to do something.
but to just show world leaders and imply/remind you they're bad is really not enough.

Abhishek Borde's picture
Abhishek Borde
Activity Score 26

scam of LIVE AND DEAD campaign

EGGO's picture
Activity Score 354

How many more ideas are we going to take straight from other things? I'm so used to seeing the Jesus Optical Illusion that this ad wouldn't make me think of Amnesty International. In fact, if I did pay attention I may remember them for something else.

You have to hate advertising in order to truly love it.

artdirectoredwardbutstudiovisualizer's picture
Activity Score 136

Long Yun Siang resign!!!

gmint7's picture
Activity Score 2675


i see dead people


heterogeneous's picture
Activity Score 36

what about other people who saw the image and still did not see the evil in it... a political ad with a manual :))) come on people...

Creative Director

picktokyo's picture
Activity Score 1404

I see fuckin boring ad. And my eyes hurt!!!

Wyvie's picture
Activity Score 76

Lol, he looks like my dad (luckily, my dad isn't a nice bloke either).

Cute idea, but you guys are right, it does need instructions around it somewhere. Otherwise you just look at this reversed image and go "wtf mate?".

marcelosantos's picture
Activity Score 2

Muito boa mesmo.
Foi até premiada aqui no Brasil no ano passado.

G.J.'s picture
Activity Score 149


1. What action we want audience to take - since it's an Amnesty Ad. Message: See no evil - don't ignore these people? see if i had to assume, that means it's not clear enuf, i believe.

2. Would people/judges stare long enuf, then turn to a white wall to see the face without instructions?

Something there though, if more thought was put into it, hmmm, it would have been quite amazing, seeing the actual face of that person.

No matter wat u do,
33% of the people will love it,
33% of the people will hate it,
And rest won't give a #@%#.

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Viejo recurso, vieja idea. De hecho, como dijeron antes, no hay idea...solo una ejecución.
Buen punto también que las instrucciones no estén en la pieza.

Chief Creative Director Nexus BBDO

slip's picture
Activity Score 919

Get out now. In Jesus name.


Guest's picture

Que mierda se supone debe uno ver??? estupidos y retorcidos publicistas modernos! publicidades eran las de antes, casi todas las de hoy dia es son un sinfin de incoerencias que no llevan a nada