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Russian doll

Campaign
Agency Network: 
Published/Aired: 
June 2010

Description

Print advertisement created by La Chose, France for Amnesty International, within the category: Public Interest, NGO.

Caption

We must not let Russia's charm hide its atrocities.

Advertising Agency: La Chose, France
Account managers: Fanny Camus Tournier, Mickael Krikorian
Creative Director: Pascal Grégoire
Copywriters: Axel Didon, Kevin Colinet, Benjamin Parent
Art Directors: Axel Didon, Kevin Colinet
TV Producer: Nicolas Buisset
Photography Director: Nicolas Loir
Editor: Bif
Director: Bif
Production Company: Rods
Sound: KOUZ Production
Post-production: Bif
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TommyO's picture

Can anyone translate please?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

we must not let Russia's charm
hide its atrocities

Guest
mattshepherd's picture

Liberally translated: “Don’t let Russia’s charms make us forget its atrocities.” The "make" is a bit harsh for "nous faire," but that's the gist of it.

mattshepherd
Activity Score 7
Copywriter at Lemieux Bédard |

Creative Strategist, Lemieux Bédard

TommyO's picture

I'm sorry, but what did Russia do? Does it refer to the Chechnya war or something?

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Guest's picture

"don't let the charms of Russia make us forget it's atrocities"

Guest
Guest's picture

Leave a comment in your own language. They deserve it.

Bravi francesini dei miei zebedei. Continuate a parlare solo francese, che io parlo in Italiano, e qui non si capisce più un cazzo.

Guest
monsieurange's picture

Bravisimo! Excelente anuncio en todo sentido.

monsieurange
Activity Score 520
Creative Director
Billoughsby's picture

Globally, we're all pretty guilty. You could show a pair designer label jeans or a cup of latte and say "Don't let America's charm conceal certain events in it's past and present." All the same.

Billoughsby
Activity Score 5144
Art Director |

That's it.

Guest's picture

nicely said

Guest
Appolonia's picture

i agree :)

Appolonia
Activity Score 298
Copywriter at memark branding agency
Hibon's picture

Boring.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

Ivan, the Agency name is La Chose.

Guest
ivan's picture

Thanks

ivan
Creative Director at Ads of the World
Luis Maram's picture

As all Amnesty campaigns... great! Big use of rethoric. Nice relation between the matroishka and the bullet.

Luis Maram
Activity Score 252
Marketing Director |

Luis Maram
http://blog.luismaram.com

Guest's picture

It's true every country has its atrocities. Read the subcopy, it's all true and the world doesn't really know about this.

Guest
Hiperion's picture

boring...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

Russia and Putin arent the same thing. This ad is a piece of shit.

Guest
AssassinX's picture

Boring n offensive. Forced idea.

This poster made me think Amnesty Int'l is just like an annoying woman who got some mental health probs n talks endlessly, for nothing.

AssassinX
Activity Score 1329
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