Agency Network: 
February 2012

This campaign aims to remember the people who were persecuted, tortured and disappeared under the military dictatorships in Uruguay, Argentina and Chile. In conmemoration of 40 years of democracy in the region and Amnesty's ongoing fight for justice for those still missing.

Print advertisment created by Lowe, Uruguay for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Lowe Ginkgo, Montevideo, Uruguay
Chief Creative Officer: Gabriel Román
Executive Creative Directors: Fernando De Clemente, Sebastián Mir, Jorge González
Creative Directors: Gonzalo López Baliñas, Diego Román
Art Directors: Agustín Acosta, Álvaro Díaz, Luis Meyer
Copywriters: Mateo Vidal, Camila De Simone
Photographer: Gustavo Germano
Account Managers: Marcelo Bonomi, Victoria Martin

Comments (7)

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Han Zhonghua's picture
Han Zhonghua
Activity Score 70

wtf? ( bought photos of an artist about real people killed during the dictactorship and PUT A LOGO ON IT? That was YOUR idea? The worst is ten people was required to do it

"Just one Idea can change everything"

youngilvy's picture
Activity Score 142

Wow... but sometimes the discovery is the creative. Isn't it?

kleenex's picture
Activity Score 51022

I say it not a bad idea.

Emily Blawyn's picture
Emily Blawyn
Activity Score 114

subtle, like the idea

Sophie Campbel's picture
Sophie Campbel
Activity Score 164

good idea to

Ava Spears's picture
Ava Spears
Activity Score 144


Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Wow good one

Love creating ads..