Agency Network: 
May 2012

Print advertisment created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.

We will never let money hide reality from us.

Advertising Agency: TBWA, Paris, France
Production: Henry de Czar
Director: Joe Vanhoutteghem
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Director: Anne Vincent
Agency Producer: Maxime Boiron
Photographer: Marc Gouby
Account manager: Anne-Laure Brunner

Comments (4)

Log in or register to post comments

Highest Rated

iamcreative's picture
Activity Score 262

good brief..

bakamono's picture
Activity Score 1002

I don't think it works - looks like cash is coming out of the pipe. The other one is not much better.

because therefore it is

iamcreative's picture
Activity Score 262

good brief..

talkingisfree's picture
Activity Score 2712

Too literal, plus the money is not hiding nothing at all...I think this is just s first thought that is not working. The brief is really interesting though...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

O dinheiro é o fio da espada! que mata, que engana! Boa idéia, boa fotografia!