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Agency Network: 
January 2008

Print advertisment created by Unitas, Chile for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Unitas/RNL, Santiago, Chile
Creative Director / Art Director / Copywriter: Pancho González
Illustrator / Photographer: Josefina Pro

Comments (3)

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phoamcor's picture
Activity Score 1284

Using the candle to "burn away" the wall to expose the injustice is weak.

Much better when they simply used the candle to illuminate what was happening in the dark how ever many yeras ago that campaign was.

pauluy's picture
Activity Score 366

Phoamcor: that's concept was used by Contrapunto BBDO Spain before: see and search in Contrapunto Social. You'll find it.

Sheleigh's picture
Activity Score 4

I actually believe they are burning the picture of the injustice away not the other way around. If you think of it that way, the ad makes more sense.