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Pencil, 1

Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Print advertisement created by Cossette, Canada for Amnesty International, within the category: Public Interest, NGO.

Caption

Sharpen your pencil.

Advertising Agency: Cossette, Montréal, Canada
Creative Directors: Antoine Bécotte, Christian Desrosiers
Art Director: Alexandre Jutras
Copywriter: Mélanie Delisle
Account planner: Olivier Charbonneau
Photographer: Olivier Staub / La Cavalerie
Producer: Émilie Heckmann / La Cavalerie
Retouching: Benoît Côté / La Cavalerie
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Highest Rated

ankitadv's picture

nice ad

ankitadv
Activity Score 818
hill's picture
hill
Activity Score 65
Art Director
kcd0226's picture

It doesn't quite seem like the same idea. Similar execution, but doesn't seem like the same idea.

kcd0226
Activity Score 91
Art Director
seb lafaye's picture

Not the same idea at all.

seb lafaye
Activity Score 1002
Art Director
adman24's picture

Very nice serie!

adman24
Activity Score 3
Art Director at Freelancing
Rider's picture

The act of writing with a pencil implies that it will have to be sharpened. If a scene that portrays injustice is printed onto a pencil, it will inevitably be eroded as the pencil is gradually sharpened. The more you write about injustice, the more it disappears.

Rider
Activity Score 12
Art Director at Freelancer
ankitadv's picture

awesome nice design in the pencil

ankitadv
Activity Score 818
ankitadv's picture

nice ad

ankitadv
Activity Score 818
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