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Agency Network: 
Published/Aired: 
November 2008

Description

Print advertisement created by Saatchi & Saatchi, Malaysia for Amnesty International, within the category: Public Interest, NGO.

Caption

By writing thousand of letters of protest every year. Amnesty International Malaysia has played a role in freeing dozens of political prisoners. But really, it's just a drop in the ocean. There are still dozens more being wrongfully imprisoned for their opinions.

Advertising Agency: Saatchi & Saatchi Malaysia
Executive Creative Director: Adrian Miller
Art Directors: Gigi Lee, Jasphine Chew
Copywriter: Primus Nair
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SeanMartin's picture

While I appreciate the sentiment, the image isnt carrying it far enough, and the logo is all but lost. The type is all but unreadable because of a bad colour choice. Good try, but it makes some seriously fatal mistakes.

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Here, let me save everyone the trouble of asking. "Do you even work in advertising?"

SeanMartin
Favete's picture

Can't agree more with you. All said.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

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Change it, change it now coz they will tomorrow.

Adaddicted's picture

Completely agree with you. Could not even see the copy.
And I think it would not work as a print ad 'coz of it's details. But the art is appreciable.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Elrehpani's picture

Gigi Lee, Jasphine Chew CONGRATULATIONS

Elrehpani
Adaddicted's picture

Why do you copy paste your comments??

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Guest's picture

Bellissimo

Guest
Roger Daly's picture

Run before, Ivan?

Roger Daly
Activity Score 355
Guest commenter's picture

great. but same idea three times.

Guest commenter
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