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Agency Network: 
Published/Aired: 
February 2008
Amnesty International Print Ad -  Leg

Description

Print advertisement created by Publicis, New Zealand for Amnesty International, within the category: Public Interest, NGO.

Caption

When you lose a leg, you don't just lose a leg.
Help us win the fight for a complete ban on land mines.

Advertising Agency: Publicis Mojo Auckland, New Zealand
Executive Creative Director: Nick Worthington
Art Directors: Lorenz Perry, Derrick Kim
Copywriter: Karl Fleet
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Tinglow's picture

It is kindling the emotions of the ones who've lost their leg, more than appealing to the public in support of them. Empathy and sympathy are two critical appraoches. Sympathy is a bad choice here.

Tinglow
Activity Score 614
Chennai |

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It comes just like that!

LeeHarvey's picture

I totally disagree. This ad touched me at first glance

LeeHarvey
Activity Score 3045
Creative Director
Tinglow's picture

Don't you feel empathy instead of sympathy would have worked better?

Tinglow
Activity Score 614
Chennai |

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It comes just like that!

LeeHarvey's picture
LeeHarvey
Activity Score 3045
Creative Director
TrainRunner's picture

So the ads with children in them touch you?

TrainRunner
Activity Score 225
Art Director
graphikamaal's picture

I am sorry but I don't get this one, who is the target here, how can a common man help in getting a ban on landmines?

graphikamaal
Activity Score 111
wearmysocks's picture

Don't you guys think the photoshopping of the sawn off leg is a bit freaky?
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Energizer Bunny arrested, charged with battery.

wearmysocks
Activity Score 1085
Copywriter at In-house at a multinational based in London |

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Energizer Bunny arrested, charged with battery.

monicamexico's picture

It's not very moving. I've seen much better stuff for landmines before.

monicamexico
Activity Score 830
mmackinven's picture

I think it works.

Showing what happens when you lose something, and the things that you can no longer do are clear.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Whitefang's picture

Another scam idea for landmines, and not a very good one at that.

Whitefang
Activity Score 509
HI_CH's picture

Hi guys,

Do you know when this ad was made ?
I'm working for a NGO in the same field, so it's cool if someone can help me with this.
Bye

http://www.handicap-international.fr/en/handicap-international/index.html

HI_CH
Activity Score 2
Designer for a NGO
mmackinven's picture

It was done last year around Junish? Was published in a few magazines.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

heddings's picture

Does anyone know where I can find out when this ad was made?
I think it´s a great one.

heddings
Activity Score 2
copywriter
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