Agency Network: 
May 2012

Print advertisment created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.

We will never let money hide reality from us.

Advertising Agency: TBWA, Paris, France
Production: Henry de Czar
Director: Joe Vanhoutteghem
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Director: Anne Vincent
Agency Producer: Maxime Boiron
Photographer: Marc Gouby
Account manager: Anne-Laure Brunner

Comments (7)

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bakamono's picture
Activity Score 1002

Press killings in Russia I guess. Horrible execution and yes I am talking about this ad.

because therefore it is

arvin's picture
Activity Score 341

hmmm... OK

NicoCiego's picture
Activity Score 1033

This is the only one that works for me. The "truth" is there but its just not executed well.
I don't know about the press killings in Russia but I think the press killings in the Philippines is much worse, try maguindanao massacre. just awful.

niceidea's picture
Activity Score 133


gonndo's picture
Activity Score 1094

It's a really strong execution but, according to the kind of client, it fits perfectly.
On the other hand, the concept is not very creative...

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture
Fernando Fernandes
Activity Score 1416

O dinheiro é o fio da espada! que mata, que engana! Boa idéia, boa fotografia!

Krzysztof_jagielo's picture
Activity Score 33

Amazing shot but... poor execution of idea. Core creative pillar is hiding. It doesnt work well here. Somehow unelaborated.