Agency Network: 
May 2012


Print advertisement created by TBWA, France for Amnesty International, within the category: Public Interest, NGO.


We will never let money hide reality from us.

Advertising Agency: TBWA, Paris, France
Production: Henry de Czar
Director: Joe Vanhoutteghem
Executive Creative Directors: Eric Holden, Rémi Noël
Art Director: Philippe Taroux
Copywriter: Benoit Leroux
Account Director: Anne Vincent
Agency Producer: Maxime Boiron
Photographer: Marc Gouby
Account manager: Anne-Laure Brunner
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bakamono's picture

Press killings in Russia I guess. Horrible execution and yes I am talking about this ad.

Activity Score 1002

because therefore it is

arvin's picture

hmmm... OK

Activity Score 341
NicoCiego's picture

This is the only one that works for me. The "truth" is there but its just not executed well.
I don't know about the press killings in Russia but I think the press killings in the Philippines is much worse, try maguindanao massacre. just awful.

Activity Score 1033
Art Director at Quezon City Philippines
niceidea's picture


Activity Score 133
Art Director at Bangalore
gonndo's picture

It's a really strong execution but, according to the kind of client, it fits perfectly.
On the other hand, the concept is not very creative...

Activity Score 1094
Copywriter |

Yes, my profile picture is my dog on my sister's bed, with a pillow and a blanket...

Fernando Fernandes's picture

O dinheiro é o fio da espada! que mata, que engana! Boa idéia, boa fotografia!

Fernando Fernandes
Activity Score 1416
Creative Director at Criative Director \TBWA Bolívia
Krzysztof_jagielo's picture

Amazing shot but... poor execution of idea. Core creative pillar is hiding. It doesnt work well here. Somehow unelaborated.

Activity Score 33
Art Director at Hypermedia Isobar
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