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Agency Network: 
Published/Aired: 
November 2012
Amnesty International Print Ad -  Human Piano

Description

Print advertisement created by Grey, Turkey for Amnesty International, within the category: Public Interest, NGO.

Caption

Living Harmony.
http://humanpiano.org
Amnesty International

Advertising Agency: Grey, Istanbul, Turkey
Executive Creative Directors: Ergin Binyildiz, Mustafa Baripoglu
Copywriter: Cem Cetin
Art Directors: Ismail Koc, Bulent Sengul
Account Supervisor: Omer Ustundag
Advertiser's Supervisor: Ela Esra Gunad
Account Manager: Celine Kaya
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alausa's picture

I recommend checking the site, made a lot more sense to me after seeing it.

alausa
Activity Score 1420
Creative Director at Noah's Ark
Meredith Singh's picture

All those dismembered fingers are a bit creepy.

Meredith Singh
Activity Score 407
Art Director
alex_vazhnik's picture

I agree, nice idea but visual part needs improvement

alex_vazhnik
Activity Score 7
Marketing Manager at Hidden Marketing
jackie.rose.9693's picture

It'd be more interesting in a horror film.

jackie.rose.9693
Activity Score 16
Sabbir.vai's picture

The idea in itself is nice. Harmony and the piano reeds all go along without question. BUT, single fingers without the complete hand IS a bit creepy. And somehow reminds me of a psycho thriller. The first thing came into my mind was "SAW".

Then again, largely depends on who the audience is. But from a general consumer perspective, not much of a looker

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

joelapompe's picture
joelapompe
Activity Score 3857
kleenex's picture

I like the idea.

kleenex
Activity Score 51787
Web Designer/Developer
kleenex's picture

I like the idea.

kleenex
Activity Score 51787
Web Designer/Developer
Picky1's picture

Harmony ? It looks weird. Like cut fingers. Ugh

Picky1
Activity Score 236
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