Agency Network: 
October 2012

The campaign brings to life the very real risks that novelists, essayists, philosophers and journaliststake everyday by just speaking their mind. It is a visually arresting and dramatic defence of free speech.

Print advertisment created by McCann, Germany for Amnesty International, within the category: Public Interest, NGO.

For many authors, their work means certain death.

Advertising Agency: McCann, Berlin, Germany
Chief Creative Director: Bill Biancoli
Creative Directors: Tilo Endert, Erik Gonan
Art Directors: Hugo Rohrbeck, Benjamin Möller, Jens Böckmann
Copywriter: Christian Netter
Photographer: Markus Bachmann
Account Direction: Nadine Lange
Post production: PX1
Producer: Karin Frey
Advertiser's Supervisor: Anne-Catherine Paulisch

Comments (13)

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DesignDine's picture
Activity Score 1313

Not bad... if im not wrong, it more says a death for the readers... as readers are the main users of the page marker, not author.

e.g. Something with a pen might have worked better... See this >>>

andylefty's picture
Activity Score 4535

Good point above. I like the ad otherwise. I mean you get it.

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

Simply superb

Love creating ads..

hadrianapolis's picture
Activity Score 733

good but its over exaggerated.
I dont know anyone that hanged for his writings.

MindDrift's picture
Activity Score 1170

Don't take it too literally. The hanging rope symbolizes death.

cvchitale's picture
Activity Score 1418


devilzeus's picture
Activity Score 15

Nice Idea but it's an already done trick !

ItMatters's picture
Activity Score 2167

It says, read a book and save someone from deathrow/hunger/suicide.

Klara K.'s picture
Klara K.
Activity Score 3343

I agree. WIth an open book the focus is on the reading, not on the writing.

devilzeus's picture
Activity Score 15

The campaign copy was in fact saying 'escape with a book'. In btw I agree with Running Pie's point: an open book leads you to the reading more than the writing.

thedesignaddict's picture
Activity Score 5403

First idea.

Show me the money's picture
Show me the money
Activity Score 356

Sorry. First comment ruined your ad.

Shridevi's picture
Activity Score 184

Well done.