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Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: DDB, Budapest, Hungary
Creative Director: Dezso Nagy
Art Directors: Lukasz Brzozowski, Krisztian Vollmuth
Copywriters: Gabor Ferency, Peter Zsembery
Graphic Artists: Dora Katona, Gyuri Windholz
Photographer: Andras Hajdu
Client Service: Reka Toth, Reka Santa
Photo Producer: Judit Jancso
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Guest's picture

Isn't a fridge a bit too loud to sleep in the bed with it? ;)

Guest
Guest's picture

Isn't your comment a little bit stupid for this site?

Guest
Guest's picture

i think this one's the best of 3. the door and the ladder aren't clear enough to represent her husband. good campaign anyway. agree mates?

Guest
TRICKY's picture

not really..... why beat your frigid woman when you can have a mistress?

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

corndogfuneral's picture

Interesting train of thought. Ease up on the photoshop effects though. It's interesting enough and the effect is kind of distracting.

corndogfuneral
Activity Score 1053
Art Director
corndogfuneral's picture

Interesting train of thought. Ease up on the photoshop effects though. It's interesting enough and the effect is kind of distracting.

corndogfuneral
Activity Score 1053
Art Director
Guest's picture

it's ok to hit a woman, but only if you slap her in the direction of the kitchen.

Guest
Guest's picture

This must be a cold cold man...

Nice work!! Simple... I like it!

Guest
Guest's picture

wow. this stuff blows

Guest
Guest's picture

what most of you said above is really offensive

Guest
Guest's picture

dude, lighten up. It's all fun and games.

Guest
Guest's picture

Is she having an affair with the fridge???? No wonder thehusband is pissed off!

Guest
tantrik_indian's picture

My feeling : this ad seems shallow and fake.

Is the Amnesty really interested and involved in domestic situations where the husband is "cold" to his wife because she doesn't give him enough?

Aren't they already involved in enough mammoth world-shattering issues that have not been resolved and overcome yet?

tantrik_indian
Activity Score 953
Copywriter |

~~this paranoid survived!~~

NastyJester's picture

I don't think you're quite getting it.

NastyJester
Activity Score 740
Copywriter
Copy_ranter's picture

concept is nice. The line needs a bit of work. Overall all. Good.

I agree with tantrik_indian... It does seem shallow and fake.

Also, what's with the offensive comments? Grow up already!

Copy_ranter
Activity Score 194
Creative Director at FP7/DXB
samwanzer28's picture

Hah.. if the wife is frigid what would you call the husband? LOL

Basically the message is clear to us but what about the mortals?

samwanzer28
Activity Score 313
Computer Graphic Artist |

que sera sera

capywriter's picture

the door-line is better

capywriter
Activity Score 5509
Copywriter at Freelance
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