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Free the innocent and imprison the guilty

Agency Network: 
Published/Aired: 
May 2011
Amnesty International Print Ad -  Free the innocent and imprison the guilty

Description

Print advertisement created by BBDO, New Zealand for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Account Director: Ruth Blair
Executive Creative Director: Nick Worthington
Art Director: Sarah Frizzell
Copywriter: Tom Paine
Agency Producer: Rob Linkhorn
Retoucher: Carl Baker
Photographer: Mat Baker
Retoucher: Kevin Hyde
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morse's picture

Good idea, but so expensive!

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

everartz's picture

oh yea! this is a good idea ;)

everartz
Activity Score 7613
Art Director |

| everartz |

yoono's picture

very good idea!!!!!!

yoono
Activity Score 115
Art Director at ADRICH
DBB's picture

Wow, 4 pages!
i like it.

DBB
Activity Score 1216
Reality Check's picture

A press ad that could have been improved if the innocent man was revealed to be free and outside, photographed against a similarly textured brick wall, with a serious expression, looking into camera. But it's still worth a solid rating.

Reality Check
Activity Score 2539
Happy Housewife's picture

Agree.

Happy Housewife
Activity Score 45
Creative Director at Vatikanid/Bournemouth University |

Stay hungry. Stay foolish.

arke1's picture

New Zealand agencies are killing it these days...top notch work.

arke1
Activity Score 235
Art Director |

http://www.arke1.com.au

MidasTouch's picture

I like that! Pretty witty!

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Themadartist1972's picture

no worries for money it could be a ghost print :)

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Roshan Quintus's picture

10 for creatives and 100 for Amnesty for producing creative work always.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

Galo's picture

Really great idea. It's a 10, no doubt about it!

Galo
Activity Score 446
Copywriter
niniasufle's picture

nice!

niniasufle
Activity Score 407
Producer/Director at La Red TV
sandipkayal's picture

nice idea

sandipkayal
Activity Score 270
Art Director at LOWE LINTAS |

a CREATIVE drop

makelogobigger's picture

yeah nice. but what has amnesty done in real life.?

makelogobigger
Activity Score 470
Copywriter
ace85le's picture

Love Amnesty, love their work and this ads didn't disappoint me. The only downside is the generous media space. But hey probably they got a discount rate.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

agappehp's picture

Excelenlty idea i enjoy.

agappehp
Activity Score 108
Graphic Designer at Ideia Publicidade
Wordnerd's picture

nice, but too expensive to be really great

Wordnerd
Activity Score 6692
Copywriter
HellFish's picture

Sorry, but is done.

HellFish
Activity Score 185
Copywriter
Bife's picture

good good

Bife
Activity Score 99
Art Director
pablito.miuzzato's picture

Clever.

pablito.miuzzato
Activity Score 54
Graphic Designer
jackblack's picture

Not great.

jackblack
Activity Score 2357
Art Director
Roger Keynes's picture

Cool. But not gob-smacking.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bones's picture

Brilliant!! very well done!

bones
Activity Score 24
Copywriter
renatonl's picture

Great! but damn expensive

renatonl
Activity Score 76
Copywriter at Copywriter
Manus_Arriba's picture

I like it! but is true that it is very expensive

Manus_Arriba
Activity Score 111
Prácticante de JWT Costa Rica
niniasufle's picture

Advertisement is an inversion... when you say that is too expensive you're making things too hard for an excellent idea... And is not that expensive... I have seen inserted catalogues in newspapers much more elaborated that is really more expensive than 4 pages in a magazine,

niniasufle
Activity Score 407
Producer/Director at La Red TV
Hibon's picture

Great !

Hibon
Activity Score 3734

Simple ideas are the best !

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