Firing squad

Agency Network: 
June 2013


Print advertisement created by Ogilvy, United Kingdom for Amnesty International, within the category: Public Interest, NGO.


Fan the flame.

Advertising Agency: Ogilvy & Mather, London, UK
Chief Creative Officer: Gerry Human
Executive Creative Director: Gerry Human
Art Director: Denis Kakazu
Copywriter: Giles Montgomery
Business Directors: Jaimes Leggett, Anchie Contractor
Photographer: Derek Hillier
Retoucher: PICS
Illustrator: Aleksey Lyapunov and Lena Erlikh
Account manager: Clare Dimmock, Natalie Young
Art Buyer: Helen Gimson
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certaintly's picture

creative. but bad message.
kill those who kill will always be a bad message to the public (even though im for it)

Activity Score 3994
TexasH's picture

Not different enough from the "awarded to death" candle campaign.
Also, paper is highly flammable...very risky for the victims, also made of paper. :)

Activity Score 365
Cristina and Chris's picture

Agree, while the idea is the same, this one seems a bit more forced than the candle campaign

Cristina and Chris
Activity Score 840
Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564
Creative Director at JWT |

tirthomitro's picture


Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture

An A for effort.

Activity Score 52582
Web Designer/Developer
salil.sharma's picture

Lovely Job O&M ! I like concept ,creativity & cleanness ! Excellent job guys

Activity Score 2471
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

jackblack's picture

Yawn. Another year, another Amnesty ad.

Activity Score 2357
Art Director
Roger Keynes's picture

Want to like this, but...

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary