Firing squad

Agency Network: 
June 2013

Print advertisment created by Ogilvy, United Kingdom for Amnesty International, within the category: Public Interest, NGO.

Fan the flame.

Advertising Agency: Ogilvy & Mather, London, UK
Chief Creative Officer: Gerry Human
Executive Creative Director: Gerry Human
Art Director: Denis Kakazu
Copywriter: Giles Montgomery
Business Directors: Jaimes Leggett, Anchie Contractor
Photographer: Derek Hillier
Retoucher: PICS
Illustrator: Aleksey Lyapunov and Lena Erlikh
Account manager: Clare Dimmock, Natalie Young
Art Buyer: Helen Gimson

Comments (9)

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certaintly's picture
Activity Score 3994

creative. but bad message.
kill those who kill will always be a bad message to the public (even though im for it)

TexasH's picture
Activity Score 365

Not different enough from the "awarded to death" candle campaign.
Also, paper is highly flammable...very risky for the victims, also made of paper. :)

Cristina and Chris's picture
Cristina and Chris
Activity Score 840

Agree, while the idea is the same, this one seems a bit more forced than the candle campaign

Lecter Lecaros's picture
Lecter Lecaros
Activity Score 564
tirthomitro's picture
Activity Score 2758


they showed me a picture & i laughed
dignity has never been photographed

kleenex's picture
Activity Score 51044

An A for effort.

salil.sharma's picture
Activity Score 2428

Lovely Job O&M ! I like concept ,creativity & cleanness ! Excellent job guys

Designer Don't Do Different Things
They Do Things Differently

jackblack's picture
Activity Score 2357

Yawn. Another year, another Amnesty ad.

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Want to like this, but...

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