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Family tree

Campaign
Agency Network: 
Published/Aired: 
July 2008

Description

Print advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Caption

Violence breeds violence. Help control firearms. Go to www.amnesty.hu

Advertising Agency: DDB Budapest, Hungary
Creative Group Head: Lukasz Brzozowski
Art Directors: Lukasz Brzozowski
Copywriters: Kanak Mehra, Gabor Ferenczy
Illustrator: Peter Eszenyi
Account: Magdolna Rekasi, Andre Musalf
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Patrizio's picture

Good thought!

Patrizio
Activity Score 172
Copywriter
Alistair C.'s picture

very clever

Alistair C.
Activity Score 692
Copywriter
david.g's picture

Ok....

david.g
Activity Score 68
Copywriter
getconnected2001's picture

good job!

getconnected2001
Activity Score 987
Art Director at New Delhi
fifilo's picture

Nice one.

fifilo
Activity Score 74
Art director
luisrivera11's picture

its clever, but the supposed final didnt made all way to the top, dont have orden

luisrivera11
Activity Score 469
COBESA / Mónica Herrera
ZZbottom's picture

simple. clear. brilliant. what else anyone should ask an ad?

ZZbottom
Activity Score 111

zzbottom

dlkgrsy's picture

Violence grows, expands... Growing+Expanding= Family tree... ta da! I sense a little ironic humour in this ad.

dlkgrsy
Activity Score 36
Graphic Designer at Virtual Beauty
TexasH's picture

There is something nice indeed. But would it be better with an actual evolution of firearms through human history? Keeping the same (and true) exponential idea. Also, not repeating the same guns would have been great.

TexasH
Activity Score 365
copywriter
Dynamita's picture

ok very good

Dynamita
Activity Score 40
Jorge Tadeo Lozano
reactor's picture

Simple, clear and thought provoking. does its job.

reactor
Activity Score 294
Creative Director, Monsoon Marketing Communications, Doha, Qatar |

Reactor

philippertl's picture

Eventually they get down to the core message. Good one.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

askon's picture

Good but, How come at the end of the family tree becomes one big polygamist orgy of inbreeding AKs and M4s P90s and 12 Gauges?

askon
Activity Score 433

-- 9 out of 10 dentists agree that most people will believe any statistic you throw at them.

deepside's picture

quite clever but not powerful

deepside
Activity Score 177
hongkong
alnore's picture

now that is visualizing

alnore
Activity Score 212
freelance |

all balls, no brains

at_petri's picture

Shit man, the only think i can say is "JEALOUS"

at_petri
Activity Score 61
Cube's picture

love it. so true.

Cube
Activity Score 458
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