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Execution

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

Print advertisement created by TBWA, Germany for Amnesty International, within the category: Public Interest, NGO.

Caption

We're celebrating 50 years of fighting against violence, torture and executions.

Advertising Agency: TBWA, Berlin, Germany
Chief Creative Officers: Kurt Georg Dieckert, Stefan Schmidt
Copywriter: Bahador Pakravesh
Art Director: Behnaz Pakravesh
Illustrators: Dinoso.de, Dino So, Axel Mewes
Art Buyer: Martina Kersten
Account Supervisor: Maike Schröder
Advertiser’s Supervisor: Markus Beeko
Account Manager: Katrin Hermuth
Design: Andrew Morgan
Post Production: Helmut Gass Reprotechnik
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Baker2790's picture

This whole campaign is incredibly misguided. 50 years of Amnesty International is a wonderful thing worth calling attention to, but humor is the absolute worst device to employ in communicating this event. It trivializes the entire purpose of the organization.

Baker2790
Activity Score 8
simonds08's picture

i agree

simonds08
Activity Score 598
thenextad's picture

very strong image! like this one the most!

thenextad
Activity Score 30
mr.donalddraper's picture

great campaign!

mr.donalddraper
Activity Score 23
itgirl's picture

the perspective is incredible!

itgirl
Activity Score 44
romero sintu's picture

hahahaha, how can so many guys didn't get the idea. it's about the power of amnesty that changes everything.
it's not celebrating cruel and bad things. always the same, advertising had to be made for dumb people. nice campaign guys!

romero sintu
Activity Score 20
Aphex's picture

Trainee.

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

ghostwriter83's picture

Agree with romero. They didin't get the main idea. Nice one.

ghostwriter83
Activity Score 20
Mr_Kiwi's picture

My money is on this being some kind of case study. All the comments will be logged and used for a bigger idea.

Mr_Kiwi
Activity Score 16
Copywriter
adsoftheorbit's picture

Thinking is very good.

adsoftheorbit
Activity Score 24
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