Agency Network: 
May 2013

Print advertisment created by Y&R, Argentina for Amnesty International, within the category: Public Interest, NGO.

Every time there is torture, we go back 200 years.

Advertising Agency: Young & Rubicam, Argentina
Creative Directors: Damian Garófalo, Silvio Caielli
Executive Creative Directors: Martín Mercado, Diego Tuya, Darío Rial, Martín Goldberg
Art Director: Gustavo Sucri
Copywriter: Emilio Yacón
Producer: Fernando Costanza
Account Director: Mariana Iesulauro
Illustrators: Diego Salas, Ezequiel Volpato
Account team: Nicolás Ciccola

Comments (14)

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Highest Rated

Milan Solanki's picture
Milan Solanki
Activity Score 994

Horrible. There was no torture before 200 years???

salil.sharma's picture
Activity Score 2428

Lovely Execution

Designer Don't Do Different Things
They Do Things Differently

Roger Keynes's picture
Roger Keynes
Activity Score 5498

On fire, salil. ;)

Nice visual idea... with a clunky-as-hell line.

The Jobless Writer
Will Think for Salary

Milan Solanki's picture
Milan Solanki
Activity Score 994

Horrible. There was no torture before 200 years???

pierrelastname's picture
Activity Score 2869

agreed with Milan, far far away idea....

eins-eins-null's picture
Activity Score 896

we go back ... and? so what? a typical case of "whatever."

feysal's picture
Activity Score 2571

lovely art style

groovy baby!

certaintly's picture
Activity Score 3994

i agree with the negative comments. worry about 'going back' isnt what should stop us from torturing people

kleenex's picture
Activity Score 51044

I like this ad more than than the other one, but none of them are good.,

andylefty's picture
Activity Score 4535

I'm afraid I don't understand this in terms of a 'revelation' in the viewer.

jackblack's picture
Activity Score 2357

I think there is a flaw here. Torture is not just associated with the past. It has been happening for years in various parts of the world depending upon the reasons for it. I don't think the past is something that torture is indicative of. Just sayin.

Edoftheworld's picture
Activity Score 161

bad idea nice art.

Peter Frank's picture
Peter Frank
Activity Score 532

cool art, bad idea.

tatamarangon's picture
Activity Score 142


TakAds's picture
Activity Score 178

Muy buena, calculo que con la bajada en castellano se aprecia más.