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Death Penalty

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Series of Posters to advertise Amnesty International’s Letter Writing Marathon celebrated each year during December.

Print advertisement created by DDB, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: DDB Latina Puerto Rico, Guaynabo, Puerto Rico
Creative Directors: Enrique Renta, Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: Henry Aponte
Photographer: Studio Wallace
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Highest Rated

Muddy's picture

The creative is smart and interesting.
But no human rights abusers from this century to target?

Muddy
Activity Score 45
Copywriter
KimKong's picture

I much prefer these ads for the letter writing campaign. I think they're eye catching and tell a good story. I just wish the call for action was more pronounced.

KimKong
Activity Score 198
simonds08's picture

I like these over the recent black and yellow ads

simonds08
Activity Score 598
annsod's picture

good concept, art direction could be better

annsod
Activity Score 30
JLL's picture

Great!

JLL
Activity Score 390
Director of Creation - Copywriter
mmackinven's picture

This is telling me that Amnesty rip up my letters? There goes freedom of speech I guess.

Seems a bit forced but I see what they're trying to do.

mmackinven
Activity Score 1608
Art Director at Freelance |

www.mackphotography.co.nz

Muddy's picture

The creative is smart and interesting.
But no human rights abusers from this century to target?

Muddy
Activity Score 45
Copywriter
ace85le's picture

Right to the point. Solid campaign. Well done!

ace85le
Activity Score 3935
Marketing Manager |

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www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Eugens's picture

awesome campaign.

Eugens
Activity Score 2624
Copywriter
createwitty's picture

nice concept...but agree wid kimkong..call for action could be more pronounced

createwitty
Activity Score 204
kleenex's picture

I love the concept.

kleenex
Activity Score 51078
Web Designer/Developer
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