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Darfur rape, 4

Campaign
Agency Network: 
Published/Aired: 
April 2008

Description

Print advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Caption

Stop the daily rapes in Darfur.

Advertising Agency: DDB Budapest, Hungary
Creatives: Holly Fleming, Giovanni Pintaude, Rodrigo Fernandes
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Highest Rated

rodrift's picture

because the women 'only' get raped. While the men get killed.

rodrift
Activity Score 21
Art Director
wildbore's picture

nice copy!

wildbore
Activity Score 749
Creative Director at - - -
alvinpck's picture

Great copy, nice typo.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
toti's picture

This is a great campaign!

toti
Activity Score 35
Copywriter
fala fulani's picture

Brilliant. The headlines are certainly show stopping.

fala fulani
Activity Score 252
Creative Director at Mediaedge BBDO
mara's picture

it moved me...nice work of art and copy...

mara
Activity Score 64
Other at Freelancer |

mara

Shanty Mathew's picture

Think it would smack a little less of dishonesty if it was written in third person.

"Advertising sucks... ever so gently."

Shanty Mathew
Activity Score 130
Creative Director at United Media Services, Muscat |

"A good advertisement is one which sells the product without drawing attention to itself." - David Ogilvy

the pitts's picture

Very powerful.

the pitts
Activity Score 54
smarter
Vicomte's picture

Perfect: idea+ copy.Respect

Vicomte
Activity Score 287
Copywriter at Copywriter
Wordnerd's picture

the idea is the copy. very powerful stuff

Wordnerd
Activity Score 6692
Copywriter
melocoton's picture

very strong campaign, congratulations

melocoton
Activity Score 987
Art Director
finbar01's picture

It's only a good campaign if the raping stops in Darfur.

finbar01
Activity Score 14
Working creative in Manchester England
elgrecones's picture

a killer one...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Heaven's picture

MUUUUY

Heaven
Activity Score 88

ssshingon!

sloppy4's picture

while i agree with some others that the technique has been done before - it seems cheap here - i question the copy. it delivers the same message as the headline. just in a more explanative way. i fail to find more impact or intrigue when i dove in. i was expecting, i dunno, a twist, something that belies the in-your-face headlines.

sloppy4
Activity Score 1492
FlyingDogs's picture

Respect.

-----------------------------------------
http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

FlyingDogs
Activity Score 968
Copywriter
sloppy4's picture

your dart board thing is funny yo.

sloppy4
Activity Score 1492
Kateter's picture

very strong.

Kateter
Activity Score 2029
Copywriter
danjo's picture

impactante

danjo
Activity Score 4
Universidad Diego Portales, Escuela de Publicdad |

"wer kämpft kann verlieren... wer nicht kämpft hat schon verloren", Berthold Brecht

smilepig's picture

very goood ad .nice

smilepig
Activity Score 254
Art Director
Garg0yle's picture

SO NOT NICE. So Done.

First of all: This technique of writing the headline & copy is done.

Secondly: Writing a provocative line on a B/W soppy picture is so... last decade.

In today's day and age, with tons of provocative advertisers out there, you are just part of the noise.

Garg0yle
Activity Score 144
IBD, Mumbai |

ShanGhai!

gmint7's picture

:::J:::

if you ended up reading it , i'd say it has done the job.

I like this one..

but why women go out instead of men?? what's the story?? are men there that pussy?

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

No, if the militia find the women outside of the camp, they rape them and let them go. If men are found outside the camp, they are killed. These women are sacrificing their bodies and well-being to save the men of the village, their fathers, husbands, and brothers.

Guest
rodrift's picture

because the women 'only' get raped. While the men get killed.

rodrift
Activity Score 21
Art Director
biabitch's picture

:( the copy really gets you.

biabitch
Activity Score 298
saatchi
Monika_Nair's picture

Mr. Rodrift...
I beg to differ...there's hardly any difference in getting 'raped' and getting 'killed'..both are just the same...

Monika_Nair
Activity Score 20
Telecommunications
Wordnerd's picture

what?

Wordnerd
Activity Score 6692
Copywriter
alvinpck's picture

I think he meant the emotional part of woman.

...
http://alvinpck.deviantart.com/gallery/

alvinpck
Activity Score 1467
Art Director
rodrift's picture

that's why it needs to be stopped...

rodrift
Activity Score 21
Art Director
gmint7's picture

:::J:::

hmm
but the first sentence read, we choose to sacrifice before our men..

...this is getting weirder

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Malala's picture

well done writer!!

Malala
Activity Score 295
Art Director
barbe's picture

Very good - ignore Garg0le - you could equally argue a 'press ad' has been done, then we'd all be out of jobs.

This makes such a poweful statement that you need to read the rest of the copy - and it's persuasive.

barbe
Activity Score 102
aadi's picture

Totally love this ad... great idea...great copy... great art

aadi
Activity Score 230
Copywriter
white_shadow's picture

awesome copy

great use of tpefaces

white_shadow
Activity Score 108
electronic media student
Guest's picture

I wish Amnesty would be more consistent with more campaigns like this...also check out what they did in Lisbon night clubs campaigning against domestic violence...awesome stuff...Gargoyle just fuck off, why don't you?this isn't meant to be some stylized, slick ad, it's meant to give you an idea of how these people live...no food, clothing or shelter, no hope, no future and there are dicks like you who wish it'd be "this decade". Perhaps you should consider that the photography is MEANT to be dull, depressing and "soppy"...dumb wannabe advertiser mother fucker

Guest
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