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Child Soldiers

Campaign
Agency Network: 
Published/Aired: 
December 2011

Description

Series of Posters to advertise Amnesty International’s Letter Writing Marathon celebrated each year during December.

Print advertisement created by DDB, Puerto Rico for Amnesty International, within the category: Public Interest, NGO.

Advertising Agency: DDB Latina Puerto Rico, Guaynabo, Puerto Rico
Creative Directors: Enrique Renta, Leslie Robles
Art Director: José M. Rivera
Copywriter: Aníbal E. Quiñones
Illustrator: Henry Aponte
Photographer: Studio Wallace
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Andrej Troha's picture

Don't get it. Why are execution, domestic violence and child soldier on the stamps at the first place? Forced.

Andrej Troha
Activity Score 613
andylefty's picture

The logic is that by writing a letter, the people receiving it have to open the envelope thereby changing the history being created.

Yep, very good.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
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