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Agency Network: 
Published/Aired: 
December 2011

Description

Print advertisement created by Euro RSCG, Czechia for Amnesty International, within the category: Public Interest, NGO.

Caption

50 years together with you cutting down the voice of oppression

Advertising Agency: Euro RSCG, Prague, Czech Republic
Creative Directors: Pavel Sobek, Eda Kauba
Art Director: Jakub Kolarik
Copywriter: Pavel Sobek
Illustrator: Martin Kubac
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Highest Rated

vote4pedro's picture

forced

vote4pedro
Activity Score 4601
Copywriter
m0g's picture

Surely Amnesty protects voices? I'd have thought Amnesty be cutting ^out^ those who silence voices.

m0g
Activity Score 6
macnell's picture

.........

macnell
Activity Score 169
gadgets's picture

I like cakes, why you should associate cakes with dictators? why?

gadgets
Activity Score 1063
autte's picture

'cause it's a 50 years celebration, captain obvious

autte
Activity Score 4
Art Director
everartz's picture

i like the weirdness of the ad more than the message it delivers

everartz
Activity Score 7613
Art Director |

| everartz |

hillmarky's picture

Fidel Cakestro.

hillmarky
Activity Score 90
vote4pedro's picture

forced

vote4pedro
Activity Score 4601
Copywriter
Hadrons's picture

Very lame concept - digesting a dictator... (Lots of calories & guilt)

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

KimKong's picture

Goodness, Amnesty - this whole "party concept" thing you're going for just is not working for me. It's making me ill and not in a way that makes me want to help facilitate change. The concept is not lost on me, but the execution I find terrible. Physically cutting out the voice of dictators? Why not focus on restoring voice to those who had previously lost it?

KimKong
Activity Score 198
Bluebaboon's picture

Nicely done!

Bluebaboon
Activity Score 3
MattSpencer's picture

I can understand the ad, but I do not really think that it is tasteful in any way. Too many people have done similar things for it to have any real impact on anyone viewing the advertisement, be it in print or online.

MattSpencer
Activity Score 23
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