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Agency Network: 
Published/Aired: 
October 2008

Description

Print advertisement created by DDB, Hungary for Amnesty International, within the category: Public Interest, NGO.

Caption

The only witness won't talk. Women suffering from domestic violence need your help.

Advertising Agency: DDB Budapest, Hungary
Creatives: Rodrigo Fernandes, László Hevesi, Guilherme Somensato, Giovanni Pintaúde, Marcell Patkai
Photographer: Gábor Fiala
Art-buyer: Judit Jancsó
Account: André Musalf, Sánta Réka, Tóth Réka
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Guest's picture

these are great. very simple and to the point

Guest
Guest's picture

JILL GREENBERG !!!! MOFUCKER

Guest
Guest's picture

this pics are so used in advertising, sorry!

Guest
Guest's picture

i wonder how they make the kids cry.... *g

Guest
Wordnerd's picture

read the copy!

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

and? how did the photographer make them cry like this?

Guest
Wordnerd's picture

beating their moms of course

Wordnerd
Activity Score 6692
Copywriter
sneakyhands's picture

good concept, but showing the infant is literally beating you over the head with the message.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

yes, of course. crying babies (particularly disaturated), of course. or crying woman, or crying old man, or man without legs.

same old...

Guest
Guest's picture

i think folks at the Hungarian agency got a bunch of Graphis Advertising Annuals circa 80's. ;)

Guest
eldeadevis's picture

Great photos! But Amnesty International has such a big benchmark now, that this looks soft. specially after the work that TBWA Paris and BBDO Madrid has done lately.

eldeadevis
Activity Score 306
Draftfcb México
Guest's picture

De verdad me encanta el realismo de esta campaña.

www.escribiendoconsilencio.blogspot.com

Guest
Guest's picture

Amnesty International making noise about domestic violence doesn't make complete sense for me....unless they've given up on helping political prisoners.

An emotive visual and an amnesty international logo down the bottom doesn't mean it's good work. In fact, it's pretty fucking average.

Guest
Guest's picture

man, this is an all type ad... it IS good 'cause the copy is brilliant and the photography works. That's it.

Guest
Guest's picture

another fucking asshole ripping off jill's work. amnesty international can now join the Swiss SDP, who recently used her work without attribution, and they can also join yet another major ad agency who did the same thing, was called out for it on a blog, and punished jill for their bad behavior after the fact.

people, no one gives a flying fuck about copyright. defending DDB budapest or Amnesty for this (no matter how one feels about AI--i happen to love them) is just protecting the powerful corporate interests over the individual. having copyright on your images is useless if you can't protect yourself from said copyright being ripped off. jill can't afford to take on DDB budapest--DDB worldwide would immediately blackball jill and jill's lawyers would be tied up in knots until jill was broke since DDB can afford infinite lawyering.

until photographers can get together and collectively bargain and show real solidarity with each other this will just happen over and over. you think the photog who took this shot didn't know what they were doing?

welcome to the real world kids. come on in--the water is polluted and filthy.

Guest
capywriter's picture

simply great!

capywriter
Activity Score 5509
Copywriter at Freelance
Guest's picture

GREENBERG!!!!!!

Guest
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