Amnesty's flame is in danger worldwide, Dictator

Agency Network: 
October 2009


Print advertisment created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.

Advertising Agency: Air Brussels Belgium
Creative Directors: Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images

Comments (18)

Log in or register to post comments
jackmancer2017's picture

it's a little but funny but in a bad way

Guest's picture

It's a good message..

ibeg2differ's picture
Activity Score 420

Funny how no campaign ever criticizes an Israeli politician.

dadada's picture
Activity Score 1720

Don't you know that there's a fearsome weapon called anti-semitic?

Everybody is creative, be yourself.

Guest's picture

"fearsome weapon called anti-semitic" my ass! Is the one with tanks in the background could not be an israeli soldier?

dadada's picture
Activity Score 1720

red star on tank and asiatic people on board doesn't make you think of something ?

Everybody is creative, be yourself.

gravity's picture
Activity Score 181

core idea is good, but...

trying to make humour ONLY from the entangled middle east countries is not a good idea. it's just shallow and cheeky.

if you really want to make a point this way, you should involve every dictator and so called peace keepers from around the world.

krautland's picture
Activity Score 3216

it's borrowed interest but the line saves it. it's so dead-on strategy and simple and just plain makes sense that I can't help but like it.

Guest's picture

Why do all these ads critize Iran? when was the last time Iran invaded or bombed a country? oh that was 300 years ago. How about critizising the war criminal acts of Israel or the hegemonic invasion and bombings of the middle east by the US.

The idea of the ad is quite good but they should have used different settings in different countries. The west is preparing to invade Iran and this is an other way to demonize them in order to justify the bombing of civilians.. Not a very human rights thing to do...

zaina's picture
Activity Score 85

i agree with gravity and guest . i don't see this design as a call of peace because they pointed only on the middle east, iran and africa as if they are enemies. these series are a call of hate not peace because they show that some countries are good and other are bad (this is not right). hate the design , so ignorant.

jai hind's picture
jai hind
Activity Score 356

same problem guys, only whites and israeli are immune to any wrong doing. bad ad doesn't serve any purpose, just tell me how many countries have this president attacked, how many innocent people have he killed, either the creative guys are jews, or on israeli payroll or they're really deaf, dumb, and blind, or they don't have a moral side, they have the guts to put a gun on this guy, but tell me something where's the gun of olmert, bibi et al

jai hind
art director

rolling.stone's picture
Activity Score 2741

fully agree


~ Quite obviously, I have gathered no moss ! ~

Ya's picture
Activity Score 161

why amnesty are helping the US policy by portraying Iran as an icon for anti human rights

Guest's picture

Be honest and show some weapons in Israeli and american politician's hands as well, then it will work.

fadirahhal's picture
Activity Score 235

well, if they make it 4 "Bosh" is much better...

Guest's picture

no humanitarian organization would promote fingers should be pointed at any one specific country / religion / race...this ad seriously makes one question the credibility of the Amnesty international...

Wordnerd's picture
Activity Score 6692

apart from the battle on 'who's the bigger asshole':
on first sight this shows me a harmless dictator. then the line twists it around into endangering the the flame of amnesty.
a little bit too twisted for me. if you don't read it you understand the exact opposite: amnasty disarmed the guy - hooray!
and if you do read it: I don't think people will take that serious.

picktokyo's picture
Activity Score 1404

buy a candle?