Amnesty's flame is in danger worldwide, Africa

Agency Network: 
October 2009


Print advertisment created by Air, Belgium for Amnesty International, within the category: Public Interest, NGO.

Amnesty's flame is in danger worldwide.
Defend it. Buy a candle or make a donation.

Advertising Agency: Air Brussels Belgium
Creative Directors: Marie-Laure Cliquennois
Art Director: Marie-Laure Cliquennois
Copywriter: Quentin Watelet
Photographer: Marc Paeps and Stock images

Comments (7)

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jackmancer2017's picture

lol, what the ????

CrackerJackFlash's picture
Activity Score 19601

oh my

ibeg2differ's picture
Activity Score 420

There's a thin line between Advertising and Caricature. This campaign seems to have crossed it.

Guest's picture

Completely agree! Although i like the connection with the line 'Amnesty's flame is in danger' i think the art is too forced for such a serious message.

Guest's picture

the is not bad. the execution is lame though. wrong way...
striking the point for amnesty may score it for awards, not the other way around.

krautland's picture
Activity Score 3216

I do like this precisely because it did make me ask "what the...?" - I had no choice but to read the line. to me, that's what an ad really should do, it should force me to investigate further. this did.

zaina's picture
Activity Score 85

i don't see this design as a call of peace because they pointed only on the middle east, iran and africa as if they are enemies. these series are a call of hate not peace because they show that some countries are good and other are bad (this is not right). hate the design , so ignorant.