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Abandon, 1

Campaign
Agency Network: 
Published/Aired: 
March 2011

Description

Print advertisement created by Oxxy, Brazil for Amigos dos Bichos, within the category: Public Interest, NGO.

Caption

Abandoning makes the violence almost invisible.
Don't let it become something usual. Animals can't speak, but they express themselves.

Advertising Agency: Oxxy Propaganda, São Paulo, Brazil
Creative Director: Marcio Pelense
Art Director: Marcio Pelense
Copywriter: Fernando Duriguello
Digital artist: Fujocka
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CommandZ's picture

This one makes sense. Showing the abandoned pet in an urban or street setting sells the idea. Showing the other one in an interior home setting doesn't say abandoned to me. Unless I'm missing something. Nice photography and clean art direction on both, disconnect not withstanding on the "couch" version.

CommandZ
Activity Score 2498
Creative Director
Boxey's picture

To me, the one on the street doesn't say abandoned on its own either. I get that they're abandoned when I read the copy. Nice series.

Boxey
Activity Score 8879
Melaleuca In-House
abake's picture

I really like these ads, beautiful art-direction and straight to the point message.
Both work for me, as a pet can also be abandoned inside the house if no-one pays any attention to it or cares for it.

abake
Activity Score 1262
RMG Connect Colombia
YJ's picture

Exactly!

YJ
Activity Score 375
Art Director
YJ's picture

Beautiful series guys. Great art direction.

YJ
Activity Score 375
Art Director
Nude Copy's picture

do the ad need dis long a copy?

Nude Copy
Activity Score 1054
Copywriter at India
Dingleberry Jack's picture

yes.

Dingleberry Jack
Activity Score 246
Themadartist1972's picture

c reussi !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
henito's picture

funny. had to think of this campaign right away:

http://adsoftheworld.com/media/print/samusocial_asphaltisation_1

anyone else too?

henito
Activity Score 560
Copywriter
maayan poplavsky's picture

perfect

maayan poplavsky
Activity Score 51
f_cleto's picture

that ugly thing… very in the face the copy. they must have shame to make this. much in the face with the announcement that gained prize in ccsp. shame

f_cleto
Activity Score 30
Art Director
lalmadv's picture

This one works worse in my opinion. I get "the invisible violence" not just becouse the dog is invisible, but becouse that invisibility could afford the dog pain. Exactly like it happens in the other one.

lalmadv
Activity Score 78
Copywriter
Draper's picture

Nice thought!

Draper
Activity Score 183
Creative Director
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