Agency Network: 
April 2012


Print advertisement created by BBDO, Italy for AmiciCani, within the category: Public Interest, NGO.


A dog loves you whoever you are. Adopt one on

Advertising Agency: DLV BBDO, Milan, Italy
Executive Creative Directors: Federico Pepe, Stefania Siani
Deputy Creative Directors: Valentina Amenta, Davide Fiori
Art Director: Davide Fiori
Copywriter: Valentina Amenta
Postproduction: Davide Calluori, Davide Fiori
Photographer: Stefano Tagliaferri
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Highest Rated

Ramat Ajala's picture

I've seen this concept so many times...

Ramat Ajala
Activity Score 794
Ramat Ajala's picture

I've seen this concept so many times...

Ramat Ajala
Activity Score 794
masivo112's picture

get a life

Activity Score 59
karruza's picture

hmm, I get the message, but if you expect me to laugh, the joke isn't there yet, try funnier approach, a more into nowadays issue could be useful, just to find a bridge to the costumer

Activity Score 288
dean viii's picture

This was done years ago in Chicago. In TV, a guy dresses up in women's clothes in front of the dog. In print, a fat guy runs naked on the beach. There was probably more.

dean viii
Activity Score 1686
Creative Director
Isbaish's picture
Activity Score 22
Nike Diesel's picture

Tasteless ad, but thx for the link.

Nike Diesel
Activity Score 13630
Art Director
everartz's picture

lovely art!

Activity Score 7613
Art Director |

| everartz |

salil.sharma's picture

I Love This Campaign
Art Director & Design Both are Mind Blowing
Awesome Job Guys

Activity Score 2428
Creative Director at India |

Designer Don't Do Different Things
They Do Things Differently

Suburban_1's picture

The art of recycling.

Activity Score 8
advocate's picture

good dog, bad guy,great works

Activity Score 268
Art Director at Philippines
Bob08's picture

Poor executioner: no victim and no audience, but the dog is great.

Activity Score 749
MattSpencer's picture

I think this is too try-hard. An executioner is still human, and to use this profession in an print ad is to show discrimination and prejudice. While that is in line with the tag line, it might do better to use something a little more subtle.

Activity Score 23
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