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Torn map

Agency Network: 
Published/Aired: 
January 2010
Description: 

Print advertisment created by Y&R, United States for AMI, within the category: Public Interest, NGO.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Luis Moreira
Copywriter: Pedro Vieira
Account Executive: Isabel Gonçalves
Photographer: Frederico Van Zeller

Comments (13)

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morse's picture
morse
Activity Score 18024

Even a torn map doesn't really do justice to the events.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Nice visual.

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Schirone's picture
Schirone
Activity Score 98

Not really original.

i'm here because i'm procrastinating

jackmancer2017's picture
jackmancer2017
Activity Score 6992

Why does that look like tobacco?

natt1's picture
natt1
Activity Score 44

Good idea, but the crafting is kinda not there for me. Doesn't look like a torn map.

silvi's picture
silvi
Activity Score 4172

Agree with tobacco comments.

satrianee's picture
satrianee
Activity Score 3748

Anyone can act missing the bads when it's something this urgent... It says in the copy too... stop reading or looking!

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 441

yep! that's the point.

dclxvi

sold's picture
sold
Activity Score 3305

far away to make anyone donate or help

Tommy G.'s picture
Tommy G.
Activity Score 897

no photo/illustration would be better

Just a bold/black text would be more efficient

shahidali's picture
shahidali
Activity Score 4069

doesn't contain the pathos to make someone act.

shahid

scarfinati's picture
scarfinati
Activity Score 843

Could’ve done something pretty fucking amazing advertising with this brief and this is what they give us?

hufflepoff's picture
hufflepoff
Activity Score 430

struggled to see the torn map

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