The grid, Firebrigade

Agency Network: 
June 2010

The Journalism Against Indifference AMI Prize is an annual prize that awards the journalistic approach of social and humanistic themes or stories that are often forgotten by the media.

Print advertisment created by Y&R, Portugal for AMI, within the category: Public Interest, NGO.

Let No Story Go Untold. Ami Prize. Journalism Against Indifference.

Advertising Agency: Y&R Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Joao Rocha
Copywriter: Sofia Moutinho
Photographer: Ryan Lobo

Comments (2)

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iceburn91's picture
Activity Score 24

Muito bacano / Real nice

Guest's picture

This is been done years ago for a French Magazine. The smal frame was in full color and the rest of the image was B&W.
The concept said: On ne sais rien quand on ne sais pas tout. = We know nothing when we don't know everything
It was in a very old Archive magazine, sorry guys, concept is beautiful and so true.