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Staircase

Campaign
Agency Network: 
Published/Aired: 
July 2010
AMI Print Ad -  Staircase

Also From This Campaign 2

Description

Print advertisement created by Y&R, Portugal for AMI, within the category: Public Interest, NGO.

Advertising Agency: Y&R, Lisbon, Portugal
Creative Directors: Pedro Ferreira, Judite Mota
Art Director: Pedro Ferreira
Copywriter: Judite Mota
Photographer: Fred van Zeller
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Highest Rated

TommyO's picture

WHAT?!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

tytpol's picture

coool

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

TommyO's picture

WHAT?!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Ohkamp's picture

A very interesting story to tell! But the copy layout is a bit difficult to read for me. It's a lot of words to be in all caps and some of the line breaks are confusing. I also don't understand the treatment of the copy being all askew in multiple piles although it does pull the viewer in. Thanks for sharing!

Ohkamp
Activity Score 228
Creative Director at Lowe Roche, Toronto
Guest's picture

The Idea behind is Breaking the text like breaking the bones. Actually the inspiration was the cinema classic Poster Anatomy of a crime, but I understand your comment :) Cheers / Pedro F

Guest
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