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Agency Network: 
Published/Aired: 
February 2012

Description

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Print advertisement created by Y&R, United States for Americans for Grammar, within the category: Public Interest, NGO.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt
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Akshaya Singh's picture

Love this campaign .... and I support the issue wholeheartedly!

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

Ordozgoiti's picture

Grammar nerds of the world unite!

Ordozgoiti
Activity Score 235
Art Director at Leo Burnett Iberia
vlads's picture

i see a lack of good art in this resource also with the concept.

vlads
Activity Score 541
Art Director at http://www.behance.net/vlads |

http://www.behance.net/vlads

Tom Megginson's picture

I think you need their help. ;)

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
MicheleVirgilio's picture

very nice for me

MicheleVirgilio
Activity Score 2617
krazy's picture

Creative!

krazy
Activity Score 153
Planner
torontose's picture

nice

torontose
Activity Score 393
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