Agency Network: 
February 2012

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Print advertisment created by Y&R, United States for Americans for Grammar, within the category: Public Interest, NGO.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

Comments (10)

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Akshaya Singh's picture
Akshaya Singh
Activity Score 162

One for the Grammar Nazis!! All for it ..

Amateur for life!

ace85le's picture
Activity Score 3935

Errrr... But this is not wrong grammar. It's a spelling mistake. Fail.


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Atmosfear's picture
Activity Score 50

I agree with you. More like a spell check than grammar check. Half fail I think

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Grammar Nazi, if I understand it correctly, is a term used for all the fools who try to correct the usage of English language on the web... The campaign is still good for me : ) ... though they should have covered the usage of "your" and "you're" too .... see that a lot these days :(

Amateur for life!

observant vicky's picture
observant vicky
Activity Score 194


Dharmesh aka danny's picture
Dharmesh aka danny
Activity Score 334

Could have done something like, "I didn't knew or She is'nt my friend." Grammar error is different than spelling mistakes.

Dharmesh Padia

MicheleVirgilio's picture
Activity Score 2617


abake's picture
Activity Score 1262

It's beeotch.

kleenex's picture
Activity Score 51008

I love the concept.

torontose's picture
Activity Score 393