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Biacthsmler

Campaign
Agency Network: 
Published/Aired: 
February 2012

Description

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Print advertisement created by Y&R, United States for Americans for Grammar, within the category: Public Interest, NGO.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt
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Akshaya Singh's picture

One for the Grammar Nazis!! All for it ..

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

ace85le's picture

Errrr... But this is not wrong grammar. It's a spelling mistake. Fail.

ace85le
Activity Score 3935
Marketing Manager |

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Atmosfear's picture

I agree with you. More like a spell check than grammar check. Half fail I think

Atmosfear
Activity Score 50
Graphic Designer at Jakarta
Akshaya Singh's picture

Grammar Nazi, if I understand it correctly, is a term used for all the fools who try to correct the usage of English language on the web... The campaign is still good for me : ) ... though they should have covered the usage of "your" and "you're" too .... see that a lot these days :(

Akshaya Singh
Activity Score 162
Copywriter |

Amateur for life!

observant vicky's picture

fail...

observant vicky
Activity Score 194
Copywriter
Dharmesh aka danny's picture

Could have done something like, "I didn't knew or She is'nt my friend." Grammar error is different than spelling mistakes.

Dharmesh aka danny
Activity Score 334
Copywriter at Post graduation diploma in advertising and public relation. Specialization in copy writing. |

Dharmesh Padia

MicheleVirgilio's picture

good

MicheleVirgilio
Activity Score 2617
abake's picture

It's beeotch.

abake
Activity Score 1262
RMG Connect Colombia
kleenex's picture

I love the concept.

kleenex
Activity Score 51763
Web Designer/Developer
torontose's picture

good

torontose
Activity Score 393
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