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African

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by McCann, Argentina for American Airlines, within the category: Transport.

Caption

You book your ticket in Spanish, you buy your ticket in Spanish, you do the check-in in Spanish. The cab driver is your problem.

Advertising Agency: McCann Erickson, Argentina
Art Director: Mariano Legname
Copywriter: Rodrigo Polignano
Illustrator: Hernan Sanchez
Photographer: Juan Salvarredy / Aloha Photo
Production: C4 Produccion
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Highest Rated

Rotimi Wusu's picture

wat is this all abt

Rotimi Wusu
Activity Score 8
Copy Writer
primo_susto's picture

estan haciendo un anuncio DIRIGIDO al público que habla español... Y LO HACEN EN INGLES? ESTO ES UNA PENDEJADA... lástima por que esta padre la línea

primo_susto
Activity Score 440
Graphic Designer
salvarredy's picture

No, esta es la versión festivalera con texto en ingles, la original va en español, lógicamente.

more beautiful pictures? ....

SALVA.
www.juansalvarredy.com
www.flickr.com/alohasalva

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

getconnected2001's picture

Ya thats the problem.
Whats d solution.

getconnected2001
Activity Score 987
Art Director at New Delhi
andres1984's picture

mmm... que hizo el ilustrador?

andres1984
Activity Score 19
Art Director at art director- McCann Bogotá
mrtalented's picture

same so-so idea 3 times

mrtalented
Activity Score 2171
Creative Director
Rachel.Mann's picture

Why is the ad in English, then?

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

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"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

teenie's picture

I'm missing the point--if the cab driver's the problem, what's the solution? Get a ride with the AA pilot?

teenie
Activity Score 1894
Copywriter
ODoyle's picture

I get the idea, it's a campaign aimed at Spanish speakers by AA. But why is the cab driver in NYC? he should be in Africa if you're holidaying in Africa... if you're holidaying in NYC the driver would speak english?

ODoyle
Activity Score 260
Art Director
Rachel.Mann's picture

Note the "I HEART JESUS" sticker lol

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

lpliza's picture

I am so confused as to what the point is now.

lpliza
Activity Score 25
Willem de Kooning Academy
Rotimi Wusu's picture

wat is this all abt

Rotimi Wusu
Activity Score 8
Copy Writer
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