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Robertos

Campaign
Agency Network: 
Published/Aired: 
November 2010

Description

Print advertisement created by DDB, Portugal for AMCV, within the category: Public Interest, NGO.

Caption

How long are you going to continue watching this show?
Many Portuguese homes are the stage for domestic violence. An unacceptable show in no way suitable for children and tragically, the final act is very often, death. Domestic violence is the fourth most registered crime in Portugal. Watching all this in silence is to turn a blind eye to the violence, it is being a puppet in the hands of the aggressor. Speak out against domestic violence. Don¹t be part of the audience, be part of the solution.

Advertising Agency: DDB Lisboa, Portugal
Creative Director: Alexandra Duarte
Art Director: Federico Barbato
Copywriter: Nelson Quadros
Photographer: Sniper Shot Pedro Nóbrega
Post-production: Sniper Shot, Márcio Santos
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Highest Rated

MidasTouch's picture

I like it.
"Domestic violence is the fourth most registered crime in Portugal."
Scary...

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Janae's picture

interesting idea - but copy could be a lot shorter.

Janae
Activity Score 385
freakishdesign's picture

"Don¹t be part of the audience, be part of the solution." , I like it, the problem is there but people should change their role.

freakishdesign
Activity Score 4
Graphic Designer at Jordan
Guest's picture

Should read "Don't be part of the audience. Help us write the next act."

And the answer to the question "how long are you going to continue watching?" is probably "forever." Have you seen the stuff people watch on TV these days? :P

Guest
MidasTouch's picture

I like it.
"Domestic violence is the fourth most registered crime in Portugal."
Scary...

MidasTouch
Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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