December 2007

To encourage people to join a gym in the run up to Christmas, BJL used the classic Office Christmas Party image of a photocopied bum. This was used as a door drop and also as an ambient in offices near the gym.

Advertising Agency: BJL, Manchester, UK
Creative Directors: Gary Fawcett, Lisa Nichols
Art Director: Richard Pearson
Copywriter: Harinder Bajwa

Comments (8)

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cp's picture
Activity Score 354

get your ass in shape this Christmas!

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Wow, you sure know how to explain an idea to the rest of us...

copycomoelcopi's picture
Activity Score 822

but that ass looks fine for me!

gibshellenberger's picture
Activity Score 157

yeah, that ass is already in couldn't find an out-of-shape ass?

ellehcimeo's picture
Activity Score 3376

No ass looks good pressed up agains the glass of a photocopier. Personally, I would have liked to have seen a giant squashed as. Big old floppy one! LOL

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

"I really don't mind my gigantic flabby ass hanging out of the bikini on the beach. But when it comes to an office Christmas party, THAT'S when I get serious!"

Rog's picture
Activity Score 6080

Mmmmwah! Mwah! Mwah! Mwah! :D

>>>> That's not an butt. THIS is an butt.

>>>> That's not an ad. THIS is an ad.

jigouri's picture
Activity Score 10

"Rog"er that!

☁ ☁ ☁ Everything you can imagine is real ✌