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Garden

Campaign
Agency Network: 
Published/Aired: 
February 2008

Description

Print advertisement created by Grey, China for Ambi Pur, within the category: House, Garden.

Advertising Agency: Grey, Beijing, China
Executive Creative Director: Chee Guan Yue
Creative Directors: Chee Guan Yue, Adrian Zhu
Art Directors: Zhi Guo Zhou
Copywriter: Zhi Guo Zhou
Retouchers: Zhi Guo Zhou
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axelk's picture

pretty cool. it took me a bit but i got it. though i'm not sure i would like a house without windows. but that's just me

axelk
Activity Score 286
Have Heart's picture

Not a good approach to show the benefit. Would make more sense fpr lomh lasting light-bulbs. Not cool.

Have Heart
Activity Score 922
Art Director
AANDREA's picture

Why 3????????????
Why 3?????????
Why 3??????????????

AANDREA
Activity Score 53
copywriter
amsterdam73's picture

Why even 1????

amsterdam73
Activity Score 374
Copywriter
Jon-Paul Mountford's picture

Didn't we see this exact same idea for a security company recently.
I recall a front gate with a bricked up door,it feels very familiar.

www.jpmountford.com

Jon-Paul Mountford
Activity Score 890
Photographer |

www.jpmountford.com

Have Heart's picture

Yes, won a Cannes Lion.

Have Heart
Activity Score 922
Art Director
Don Draper's picture

No, it's not the same idea. The exterior visual here only reminds us of that campaign, but the idea (attempting to be conveyed), is totally different. I hate these ads a lot. (and that's not the liquor talking.) This just goes to show you the fine line between Cannes greatness and lame crap.

Don Draper
Activity Score 144
Creative Director
alvinpck's picture

And a campaign by Ikea, and a domestic violence, posted recently.

...
http://alvinpck.deviantart.com/

alvinpck
Activity Score 1467
Art Director
Wordnerd's picture

I'm lost.. what does that thing do?

Wordnerd
Activity Score 6692
Copywriter
Kateter's picture

it's air-freshener. supposedly so good that you don't need windows to get a better air.

yeah, pretty lame.

Kateter
Activity Score 2029
Copywriter
Wordnerd's picture

that's the thought behind this?? "You have a beautiful garden, but you don't need WINDOWS anymore cause you can as well SMELL the same if you stick this crap in your socket"?! oh god..

Wordnerd
Activity Score 6692
Copywriter
jazarah's picture

reminded me of the public interest campaign for forced marriages in Switzerland, the visual featured houses without windows.

jazarah
Activity Score 1262
amsterdam73's picture

Me too, but i also read that an idea like this won in Cannes... (see 3 posts above)

amsterdam73
Activity Score 374
Copywriter
Jet Propulsion Lab's picture

jazarah! What's with the verbal hemorrhage all of a sudden?
I didn't know you could write past two words!! ; D

Jet Propulsion Lab
Activity Score 10679
Copywriter
Morten's picture

It`s not often I see an ad and don`t get it. But congrats, you got me!
And thanks to those who explained it. This is too far away from the product. It has NO relevance to an air freshner. When you bricked up windows, the first thing you think is probably something about the view or security? Windows gone missing has no relevance to smell?!?

Morten
Activity Score 7
Westerdals School of Communication - Art Direction |

...

Rekker's picture

doesn't work for me either
a lot of "déjà vu" feeling for me.

Sa

Rekker
Activity Score 123
creative |

Say no more...

monicamexico's picture

Nah. Isn't working for me.

monicamexico
Activity Score 830
advertising ninja's picture

i thought its a bug repellent.. against mosquitos or somethin. maybe it should be super crappy houses, or some place smelly like a lockerroom, where you definitely would open a door or window.. but then there is airvents for that.. hard.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
Sally_Bison's picture

that is so boring i think ill wet myself.

Sally_Bison
Activity Score 82
Freelance Art Director
inkfromthepen's picture

Nice art direction but the concept is weak. You'll live in darkness with no natural light but at least your air will be fresh?? Strange promise. Don't like these.

inkfromthepen
Activity Score 145
Copywriter
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