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Bobbing Dog

Agency Network: 
Published/Aired: 
October 2009
Ambi Pur Print Ad -  Bobbing Dog

Description

Print advertisement created by Grey, Australia for Ambi Pur, within the category: House, Garden.

Caption

Cures car smells.

Advertising Agency: JayGrey Sydney Australia
Creative Director: Jay Furby
Art Director / Copywriter: Jay Furby, David White
Photographer: Gary Sheppard
Producer: Jusles Zuppacich
Retoucher: marcus@cave
Account Services: Claire Manning, Vanessa Long
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Juan Cabral's picture

Could someone, please, explain me the idea?

Juan Cabral
Activity Score 709
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

jackmancer2017's picture

it's one of those dogs with wobbly heads that people put in the car

apparently the car smells so bad he pulls his head in

jackmancer2017
Guest's picture

Do you know the dogs that move the head while the car is riding...?... This ad shows how this little funny dog get it's head inside because of the smell of the car... then, if your car smells that bad and your little funny dog hides it's head, you've got to use ambipur.-

Guest
LeeHarvey's picture

Wow thanks Jack & Guest! Speaking of a hidden message...

LeeHarvey
Activity Score 3045
Creative Director
Klincz's picture

At first I thought it is an anti-speeding campaign. The dog looks like he's scared more than disgusted.

Klincz
Activity Score 6
Guest's picture

yeah fit right on that concept, or "When u drink don't drive"

Guest
Rami Qaddoumi's picture

its funny because he fart and i think he said ooooops :)

Rami Qaddoumi
Activity Score 214
Creative Director at Amman Jordan
dthlb72's picture

yea... I think this more like the idea behind.

dthlb72
Activity Score 545
Art Director, ADK Malaysia
alexander_bickov's picture

Nice

alexander_bickov
Activity Score 3279
Guest's picture

hehehe funny!

Guest
dlue's picture

What does "not sticking your neck" out have to do with his nose?

dlue
Activity Score 342

cheers,
dlue

Guest's picture

and i thought it is an ad for car air-conditioner...

Guest
samee's picture

hilarious!!

samee
Activity Score 124
Promedia Advertising
royschellekens's picture

I agree with Klincz. Was also the first thing i thought! The second thing was about a dog that actually wanted to be a turtle!

royschellekens
Activity Score 390
Art Director at Art Director |

http://twitter.com/royschellekens

Hate advertising? Make better ads.

silvi's picture

Stop using dog´s car!!!!!

silvi
Activity Score 4172
Copywriter
Guest's picture

doesn't work, he can still smell. fail.

Guest
Guest's picture

No usen más esos perritos por Diosssssss, están en millones de avisos, han salido con cuello ortopédico, ahora esconden la cabeza, salen solos, con familia, etc... no más.

Guest
Guest's picture

I think it's pretty bloody obvious what it's for.

Guest
Guest's picture

the most smart thing about this ad is LeeHarvey comment.

Guest
Guest's picture

i think you can create something better guys...

Guest
hagemony's picture

i think you can create something better...

hagemony
Activity Score 335
Guest's picture

i dont like the idea

Guest
Guest's picture

Jay, 1995 called, it wants its ad back.

Guest
rolling.stone's picture

averagely Ok idea

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

ibeg2differ's picture

Yeah they should really stop using those erm whatever you call them...the dashboard toys...

ibeg2differ
Activity Score 420
Guest's picture

an ad works by joining the visual the line and the packshot together...if you don't get that you don't get advertising. when you join these three together in this ad it makes perfect communication...i like it.

Guest
Bob08's picture

It seems frightened rather than nauseated.

Bob08
Activity Score 749
skat4life1361's picture

This is an ad for Ambi Pur vehicle air fresheners. It shows a bobble-head dog with his head in, showing that the car smells bad. This awakens a perception that the consumer’s car will smell much better than it currently does if they purchase an Ambi Pur air freshener.

I believe this ad serves its purpose. It delivers a very simple message, and causes the reader to reflect upon the smell of his/her vehicle. Since this is not something we always think of, it is a reminder that your car will smell better if you have an Ambi Pur air freshener in it. It provokes the audience to take action and purchase the product to gain the benefit of a great-smelling car.

One way this ad could be improved is by providing further information to the audience. If the company provided a website, the reader could find further information such as where to buy the product and the various scents offered.

skat4life1361
Activity Score 2
DilipRevar's picture

hahaha.. great

DilipRevar
Activity Score 264
Graphic Designer at Visualizer and Graphic Artist
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