August 2010

Print advertisment created by McCann, Serbia for Alzheimer's disease support center, within the category: Public Interest, NGO.

First kiss again and again and again.
Alzheimer. Rarely it's cute, most of the time it sucks.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Milan Perisic
Creative Coaching: Yaniv Mlinarski
New Business Manager: Milos Stankovic

Comments (16)

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jackmancer2017's picture

Hehe, it's kinda funny but Alzheimer doesn't work like this. Reminds me of the joke that people with Alzheimer can always hide their own Easter eggs.

Shawali's picture
Activity Score 8442

This is wrong on so many levels...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Guest's picture

Humour works most of the time. But its royally abused/misused here.

gioborde's picture
Activity Score 1387

Wrong approach, this is not something people will appreciate nor will it reach an emotional level as to convince people to show their support. Its a joke, nothing more, nothing less. Bad!.


whatthefudge's picture
Activity Score 1266

Rarely these ads are cute, most of the time they suck.

Cesar Hector's picture
Cesar Hector
Activity Score 217

I wish someone could explain me, what's going wrong with McCann. This bunch of ads are so incredible poor and wrong that I'm starting to feel "beautifull".

Guest's picture

Very poor taste. Use your brain.

Guest's picture

I don't think they're trying to be funny at all. When you look at this it makes you feel sad, inciting the the intended emotional effect.

gioborde's picture
Activity Score 1387

No, it really doesn´t!


morse's picture
Activity Score 18024

Funny idea, interesting art, but I agree it's a little insensitive I guess.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

I don't think it's bad. People are used to the "heavy" approach in the advertising in these kind of subjects. This is different approach, that's all. Maybe too cruel, but funny and attention grabbing.

CuriousPencil's picture
Activity Score 4225

I like the headline. The payoff is too sloppy. If you're really going for an audience whose definition of a shitty day is 'it sucks' then at least go with "It's rarely cute. It mostly sucks", to tidy it up.

Though that's inadvisable since 'sucking' and kissing is another diversion for the brain.

I have to say that although it's not an offensive ad, it is.... forgettable.

Sdb's picture
Activity Score 1362

Like it

shah wali jan's picture
shah wali jan
Activity Score 257

Funny idea but i agree

manumartin5's picture
Activity Score 1196

It may work for something else except that disease.!!!

MidasTouch's picture
Activity Score 1024

I like it.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.