Agency Network: 
August 2010
Alzheimer's disease support center Print Ad -  Kiss


Print advertisement created by McCann, Serbia for Alzheimer's disease support center, within the category: Public Interest, NGO.


First kiss again and again and again.
Alzheimer. Rarely it's cute, most of the time it sucks.

Advertising Agency: McCann Erickson Belgrade, Serbia
Creative Directors: Jana Savic Rastovac, Vladimir Cosic
Art Director: Marko Prokic
Copywriter: Milan Perisic
Creative Coaching: Yaniv Mlinarski
New Business Manager: Milos Stankovic
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jackmancer2017's picture

Hehe, it's kinda funny but Alzheimer doesn't work like this. Reminds me of the joke that people with Alzheimer can always hide their own Easter eggs.

Shawali's picture

This is wrong on so many levels...

Activity Score 8442
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

Guest's picture

Humour works most of the time. But its royally abused/misused here.

gioborde's picture

Wrong approach, this is not something people will appreciate nor will it reach an emotional level as to convince people to show their support. Its a joke, nothing more, nothing less. Bad!.

Activity Score 1387
Art Director at LEO BURNETT |


whatthefudge's picture

Rarely these ads are cute, most of the time they suck.

Activity Score 1266
Cesar Hector's picture

I wish someone could explain me, what's going wrong with McCann. This bunch of ads are so incredible poor and wrong that I'm starting to feel "beautifull".

Cesar Hector
Activity Score 217
Toulouse Lautrec
Guest's picture

Very poor taste. Use your brain.

Guest's picture

I don't think they're trying to be funny at all. When you look at this it makes you feel sad, inciting the the intended emotional effect.

gioborde's picture

No, it really doesn´t!

Activity Score 1387
Art Director at LEO BURNETT |


morse's picture

Funny idea, interesting art, but I agree it's a little insensitive I guess.

Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Guest's picture

I don't think it's bad. People are used to the "heavy" approach in the advertising in these kind of subjects. This is different approach, that's all. Maybe too cruel, but funny and attention grabbing.

CuriousPencil's picture

I like the headline. The payoff is too sloppy. If you're really going for an audience whose definition of a shitty day is 'it sucks' then at least go with "It's rarely cute. It mostly sucks", to tidy it up.

Though that's inadvisable since 'sucking' and kissing is another diversion for the brain.

I have to say that although it's not an offensive ad, it is.... forgettable.

Activity Score 4225
Sdb's picture

Like it

Activity Score 1362
Copywriter at Working as an intern with O & M, Kolkata for 6 months
shah wali jan's picture

Funny idea but i agree

shah wali jan
Activity Score 257
Graphic Designer at coffee communication
manumartin5's picture

It may work for something else except that disease.!!!

Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
MidasTouch's picture

I like it.

Activity Score 1024

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

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