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Agency Network: 
Published/Aired: 
December 2012
Alzheimer Society Print Ad -  Knitting

Description

Print advertisement created by McCann, Turkey for Alzheimer Society, within the category: Public Interest, NGO.

Advertising Agency: McCann, Istanbul, Turkey
Chief Creative Officer: Folker Wrage
Creative Director: Firat Yildiz
Seniro Art Director: Çaglar Cengiz
Copywriter: Pinar Cingöz
Account Manager: Isil Uygur
Photography: Bogaç & Semih / Rpresenter
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Grrrr's picture

I hate to admit that's a good insight. I am not sure about the clinical art-direction, though.

Grrrr
Activity Score 1961
Illustrator
andylefty's picture

Makes light of something serious and distressing. Not sure. It obviously communicates.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
pierrelastname's picture

mmm no.

pierrelastname
Activity Score 2869
Copywriter
Black Hour's picture

Not the type of "funny" you want to see when talking about Alzheimer

Black Hour
Activity Score 368
ankitadv's picture

awesome good print ad

ankitadv
Activity Score 818
Sabbir.vai's picture

Okay. This seems like a pretty well directed ad. But I fail to see the core idea behind this. Can anyone please enlighten up a bit?

Sabbir.vai
Activity Score 43
Marketing Manager |

vai

Klara K.'s picture

I think this kind of "humor" works in here.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

Bot really seeing it.

kleenex
Activity Score 51098
Web Designer/Developer
cvchitale's picture

badhiya.....bahaut badhiyaa....

cvchitale
Activity Score 1418
Copywriter
stickynotes's picture

this kind of humor isn't helping alzheimer patients. it rather makes fun about them, then bringing a fresh insight on that topic.
idea and copy are weak.

stickynotes
Activity Score 1094
Milan Solanki's picture

it sucks,

Milan Solanki
Activity Score 994
Copywriter at Spotlight Communication
bate_palmas's picture

Ha ha i think it's funny. INsensitive maybe

bate_palmas
Activity Score 1479
Roger Keynes's picture

Shallow thinking, strategically and creatively.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Nike Diesel's picture

+1

Nike Diesel
Activity Score 13630
Art Director
raw tuna's picture

I dig it

raw tuna
Activity Score 837
General Manager
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