Advertisement

Pool

Campaign
Agency Network: 
Published/Aired: 
October 2012

Description

Print advertisement created by Taxi, Canada for Alt Hotel, within the category: Transport.

Advertising Agency: Taxi, Canada
Executive Creative Director: Dominique Trudeau
Creative Director: Jean-françois Houle
Copywriters: Martin Charron, Jean-françois Da Sylva-larue
Art Director: Nicolas Rivard
Art Designer: Sébastien Bisson
Group Account Director: Marie-hélène Rivard
Account Manager: Ariane-andrée Beaudet
Strategic Planning: Andréa Fortin
Digital Production Agency: Maxime Boivin, Nada Debay
Print Production Agency: Sophie Carrières
Graphics / Illustrations: Laurent Trudel, Patrick Saunders, Éric Lefebvre
Log in or register to post comments

Highest Rated

CuriousPencil's picture

Love the design, bouncy lines, compact curves, and the 'we do' and 'we do not' lines do work, 2/3 of the way: but for me, the "we do less" really crashes it. This has the hallmarks of creative effort trapped by its own pattern: the attraction of sticking to the "we do..." anaphora meant that the final struggle was to find a single word to complete the puzzle. I don't think that 'less' was the right choice here, I'm afraid.

CuriousPencil
Activity Score 4225
Copywriter
CuriousPencil's picture

Love the design, bouncy lines, compact curves, and the 'we do' and 'we do not' lines do work, 2/3 of the way: but for me, the "we do less" really crashes it. This has the hallmarks of creative effort trapped by its own pattern: the attraction of sticking to the "we do..." anaphora meant that the final struggle was to find a single word to complete the puzzle. I don't think that 'less' was the right choice here, I'm afraid.

CuriousPencil
Activity Score 4225
Copywriter
Roger Keynes's picture

Hearing you, CP. I get the 'Less' reverse psychology/play. The simple graphic approach tends to underline the negative take out. I'd change 'do' to 'love'.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

kleenex's picture

certainly different, BUTTT I am not liking them that much.

kleenex
Activity Score 51110
Web Designer/Developer
Roger Keynes's picture

You've got quite a thing for BUTTT's Kleenex!? ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

bate_palmas's picture

LOL that's true. Dude you're obsessed with BUTTTs

bate_palmas
Activity Score 1479
Nike Diesel's picture

LOL +1, dude's über-obsessed with BUTTTs

Nike Diesel
Activity Score 13630
Art Director
DesignDine's picture

Whats the point of being such minimalistic here? At least to me, not attractive at all. Now a days, in most of the cases, it feels like painful-minimalism.

DesignDine
Activity Score 1313
Art Director at UK |

http://designdine.co.uk

Roger Keynes's picture

Budget hotel chain, DD...
with a budget budget.
Welcome to advertising. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

fractalrene's picture

we agree this is not festival material, right?

fractalrene
Activity Score 1504
Copywriter
mattndan's picture

Total rip from Kesselkramer imo

mattndan
Activity Score 953
thedesignaddict's picture

Hans Brinker Hotel campaign(s).

thedesignaddict
Activity Score 5403
Art Director at Freelance
jsptrck404's picture

agree ^ they just took the hans brinker strategy and executed it differently. (i.e. not as well.)

jsptrck404
Activity Score 437
Art Director |

| think small |

Featured Content

Latest Collections

Advertisement