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Maze, 3

Campaign
Agency Network: 
Published/Aired: 
March 2009

Description

Print advertisement created by Lowe, Canada for ALS, within the category: Public Interest, NGO.

Advertising Agency: Lowe Roche, Toronto, Canada
VP / Creative Director: Christina Yu
Chief Creative Officer: Geoffrey Roche
Copywriter: Rob Sturch
Art Director: Ryan McNeill
Agency Producer: Helen Dedrick-Williams
Business Director: Amanda Gaspard
Photographer: Russell Monk
Illustrator: Ben Weeks
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Wordnerd's picture

hm.. maze AND gap is one too much

Wordnerd
Activity Score 6692
Copywriter
Guest's picture

Nice

Guest
Guest's picture

very clever

Guest
Davosk's picture

Very good use of the maze, at last.

Davosk
Activity Score 4815
Art Director
Guest's picture

Fantastic, Go Canada!

Guest
copylad's picture

loved it.

copylad
Activity Score 121
Copywriter
copylad's picture

this one's the best in all.

Good Art and good copy.
impressive.

Congratulations!

copylad
Activity Score 121
Copywriter
Guest's picture

good ad.

- T.J. Mapel

Guest
Guest's picture

Great job. Art & Copy complement each other brilliantly.

Guest
vikram8857b's picture

Yes! very intellegent, great job. Art & Copy complement each other brilliantly.

vikram8857b
Activity Score 94
Collateral |

Vikram

Guest's picture

Amazing job! Clear and Clever

Guest
Guest's picture

VERY VERY GOOD AND IMPACTIVE!
I really like it.
It doesn't need copy but the lines are ok.
A little to sad in the picture but still:
Smart simple and suggestive.
I find it as one of the best charity ads i've seen this year. Holding my fingers for lions :)
more like this on adsoftheworld!!

Guest
DarkSide's picture

liked it

DarkSide
Activity Score 1066
Other
Guest's picture

really? it must be very very bad then.

Guest
Blair Semenoff's picture

Good ad

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

powerful

Guest
Guest's picture
Guest
Guest's picture

wow.

Guest
Guest's picture

I've seen this before. A Nurofen commercial. The maze looks more than similar to the maze at the end of this commercial: http://www.youtube.com/watch?v=OoVTbn6CBJI
Seems to be a rip off to me.

Guest
Guest's picture

I've seen this in another context: http://www.youtube.com/watch?v=OoVTbn6CBJI

Guest
CopywriterInTraining's picture

Very effective, and that's the point. I got it right away and having no previous understanding of ALS, I completely get the effect on the body now. Superb

CopywriterInTraining
Activity Score 162
Copywriter at It's a little place called Powers Agency
Guest's picture

An emotional kick in the head. Brilliant.

Guest
Amit's picture

Brilliant pictures. Really touch you. Loved it! great work guys.

Amit
Activity Score 40
Copywriter
Amit's picture

One can see the pain in the man's life. Great photography.

Amit
Activity Score 40
Copywriter
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