Description
Print advertisement created by Leo Burnett, Colombia for Alpina Vibe Yogurt, within the category: Food.
Keep it strong.
Chief Creative Officers: Fernando Hernández, Mauricio Sarmiento, Germán Espitia
Creative Directors: Camilo Carvajal, Daniel Payán
Copywriters: Camilo Carvajal, Daniel Payán
Art Directors: Felipe Posada, Jose Berrio, Fernando Hernández
Illustrator: Jose Berrio
Account Manager: Janeth Consuegra
Ads like this make me feel stupid. What am I looking at and how does this sell yogurt?
Robs a bank, gets jailed, soap drops in the shower. You get the idea.
Really? This ad is very simple. The visual shows a series of circumstances that increases your heart rate and the message is to keep your heart strong, preferably with this yogurt.
I like it, it's funny.
Ok I couldn't make out the images besides handcuffs. It makes much more sense now. Thanks
Different for a yoghurt ad.
Target audience: Borderline Personality Criminals. Lovely.
Keep your heart strong indeed... :-)
THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL
Nice and funny concept. But I don't like the art direction. Ok, it's a heart monitor but the ad doesn't have to be black and green.
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