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Agency Network: 
Published/Aired: 
October 2010
Alpika Print Ad -  Toaster

Description

Print advertisement created by McCann, Poland for Alpika, within the category: Pharmaceutical.

Caption

When baby skin is burning

Advertising Agency: McCann Erickson, Poland
Art directors: Lukasz Kotlinski, Iza Przepiorska-Kotlinska
Copywriters: Iza Przepiorska-Kotlinska, Lukasz Kotlinski
Creative directors: Iwona Kluszczynska, Wojciech Dagiel
Photographer / Illustrator: Lukasz Murgrabia / 76 Management
Project managers: Malgorzata Lastowiecka, Agnieszka Górska
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Guest's picture

This is just wrong and has nothing to do with burning skin.

Guest
Colish's picture

Awesome! Baby sells.

Colish
Activity Score 146
Creative Director
Guest's picture

Terrible

Guest
Olafski001's picture

not funny, not smart, not well executed, definitely not appealing to young parents (like me)
sorry no good

Olafski001
Activity Score 1193
Copywriter |
shortafella's picture

a toasted bread child molester. Now this is pretty sick.

shortafella
Activity Score 1063
Copywriter at GRAFFITI BBDO |

http://www.behance.net/shortafella

Dzsoi's picture

lol, I've never thought I will read this sentence ever. Even bigger surprise: it makes sense! I agree.

Dzsoi
Activity Score 8532
Copywriter at junior copywriter
Guest's picture

At first, I thought it's funny.

Guest
Guest's picture

As a parent I have to say it's really, really bad idea.

Guest
tzuik's picture

Horrible.

tzuik
Activity Score 104
elyoshiro's picture

Bad, very bad

elyoshiro
Activity Score 546
Creative Director at Dir. Creativo Digital |

www.yoshirosans.blogspot.com

Guest's picture

O-M-G the baby model´s parents are freakier than the creative...

Guest
Guest's picture

Disturbing. Really disturbing.

Guest
Guest's picture

i smiled when i saw that :)

Guest
Roger Keynes's picture

I did worse than that! ;D

7 stars!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

hahahahaha,m this is really crap

Guest
Guest's picture

Seriously?

Guest
Guest's picture

wrong

Guest
Guest's picture

This ad just won a Golden Drum award. Because it is funny. Take it easy guys.

Guest
reasonwhy's picture

I don't know why, but now i want some Nutella.

reasonwhy
Activity Score 147
Art Director
gioborde's picture

This is really bad advertisement.

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

Guest's picture

Some body needs to go back to the blackboard on this one.

Two things went through my mind when I saw this ad: (1) "Gross, I just ate toast", (2) and this is like some sort of anti-pedophile PSA. Didn't bother to look at the brand, or the product.

Guest
Guest's picture

lighten up everybody!
aren't you being kinda hard on this ad?? it's funny as hell.
I can't remember the last time an ad for anti-rash cream made me giggle.

Guest
Hibon's picture

people hate ad's because of this kind of work... from a international agency this is very sad.

Hibon
Activity Score 3734

Simple ideas are the best !

Guest's picture

This is great!!! Really funny :-)

Guest
Guest's picture

Really ? you must be the art director!

Guest
Guest's picture

i wisch i've done than. How did your client accept this?

Guest
Tagoartwork's picture

sorry i don´t like

Tagoartwork
Activity Score 29
Art Director |

www.tagoartwork.com

Guest's picture

terrible idea!

Guest
Guest's picture

Wonder if the ad guys behind this were inspired by the movie "Don't mess with the Zohan". In one scene, a naked Adam Sandler catches a fish in his butt-crack.

Guest
rajesh_keyaar's picture

i don´t like

rajesh_keyaar
Activity Score 236
Guest's picture

Eye catchy visual....Not bad

Guest
sawantsarthak's picture

i THINK this ad will sell product...!!!!

sawantsarthak
Activity Score 89
visualiser |

Advertising is the art of making whole lies out of half truths.”

sarthak
mumbai

Girlfireice's picture

There is an idea there.. but it somehow doesnt go with the product.

Girlfireice
Activity Score 254
Copywriter at Trainee
Guest's picture
Guest
tzuik's picture

... and how did this manage to win a Golden Drum award?? :|

tzuik
Activity Score 104
Guest's picture

it's always a tough crowd on here. a lot of you are really bitter.

fine the ad can use a little work, but criticize constructively. you end up sounding insecure. especially when you sign on as a "guest".

Guest
Guest's picture

Another fine example of how advertising creatives are so focused on what award juries may like that they divorce themselves from consumers and reality.

Guest
Guest's picture

i think it is classic.

Guest
Guest's picture

Perfect ad

Guest
tirthomitro's picture

guys at the agency - Pls. Smoke Better Stuff

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

himanshu prabhakar's picture

HAHAH!

himanshu prabhakar
Activity Score 471
Art Director at Discovery communications india pacific |

Himanshu Prabhakar

Guest's picture

Ogilvy would be proud, this is fantastic!

Guest
Guest's picture

i,m father of two.
what confuses in this ad is it's masculinity. only boys can understand such thing:) i like this ad very much:) maybe because i used to call my babies "sh*ting mashines" in my mind when changing pampers:) here i see another machinery.
good for fathers.
bad for mothers.

Guest
Guest's picture

Simply and funny. 8

Guest
Guest's picture

I love it!

Guest
Roger Keynes's picture

LOL.

I also love how so many people "hate" ads... then it gets Facebook shared nearly 50 times! :D

Love your work, Poland!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

mosho's picture

the baby does not look like a baby in pain as it should be

mosho
Activity Score 298
Graphic Designer at Graphic designer |

Mohamed El Mahdy
www.sketchescs.com

Kamikaze777's picture

a baby with a toast in the ass, wtf?

Kamikaze777
Activity Score 119
My deskop
Guest's picture

Fresh and funny. Love it !!!

Guest
Guest's picture

The face expression of the child has no relation with his skin burning. There is no feeling on his face.. I cant imagine if my ass is burning and i dont feel anything

Guest
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