January 2007

This is the only education 300,000 children around the world receive. To join our campaign to stop the use of child soldiers, visit us at

Advertising Agency: Saatchi&Saatchi, Vietnam
Creative Director / Copywriter: Steve Hough
Art Directors: Brandy Vu, Sumesh Peringeth
Illustrator / Production: Que Huong Nguyen

Comments (19)

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Nthngmn's picture
Activity Score 626

really like it. high-five

creative_assylum's picture
Activity Score 134

dont like the x

bright rhino's picture
bright rhino
Activity Score 118

Some of the letters work well, others are forced. I'm not sure if the execution needs to go through the entire alphabet.

Bigbird's picture
Activity Score 112

I agree, If they did the 'C' better, i think 'ABC' was enough.

bompa's picture
Activity Score 318

me gusta

guaba's picture
Activity Score 26


cp's picture
Activity Score 354

This is good stuff !!!

fersvax's picture
Activity Score 1239

People speak english in Vietnam????


Rog's picture
Activity Score 6080

There are Cubans in Florida??!! ;)

>>>> That's not an ad. THIS is an ad.

puppiepoppy's picture
Activity Score 1634

I guess this is meant for the people (or even foreigners) who cares enough to take action in respond to this poster/ ad. It's nice idea.

PS:BTW, you need to take a trip to Vietnam.

Fk Mikenj's picture
Fk Mikenj
Activity Score 197

If you dont know well about other country, please dont write like that. This ad does not target Vietnamese children, 96% of them completed primary education. Vietnam doesnt have war anymore, even adult cant hold gun freely.
And yes, you made me up set because im a Vietnamese.
And thank you, pp.

fersvax's picture
Activity Score 1239

I meant as the mother language, not as a second, of course everybody around the world speak english, I'm aware of that. But an ad with illustrations and terms in english (100%) in an asian country look weird to me.


ssguixi's picture
Activity Score 213

i admit i like it.
but this idea was used before.
at least used in 2005, by Leo burnett Toronto
on a condom ad (or safe sex)?

kandi's picture
Activity Score 204

same same but different. like it enough.

KingKong's picture
Activity Score 10

Well done! Simple idea. Haven't seen such a well executed ad in ages. Sure winner at all the awards shows!

Chris's picture
Activity Score 1935

nice idea, although art direction wise, mabey would have made the school poster a little more kiddish,
ie white background, colourful letters etc..

fifthbullet's picture
Activity Score 186

where is the figure come from?

panasit's picture
Activity Score 687

I know I shouldn't laugh at this very powerful, interesting, and effective ad, but the X stands for X-ray is funny to me, because on most alphabet relate to word list... even the regular one, X is always x-ray (or xylophone, whatever the hell that is).

--good idea is enemy of great idea

annie's picture
Activity Score 12

Well done. i like the idea in general but don't like the X as well.