Spaghetti Napolitan

Agency Network: 
December 2012
Alo Ultra Print Ad -  Spaghetti Napolitan


Print advertisement created by Leo Burnett, Turkey for Alo Ultra, within the category: House, Garden.


Spaghetti Napolitan. We love it, too.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Bahadirhan Peksen
Art Director: Selim Unlusoy
Photographer: Suleyman Kacar
Illustrator: Selim Unlusoy
Account Supervisor: Esra Aydogan
Advertiser's Supervisor: Murat Unverdi
Planner: Ozgun Ozkalay
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Black Hour's picture


Black Hour
Activity Score 368
bate_palmas's picture

I think it means the dude like it so much he just shoved his face in it and didn't use cutlery. Right?

Or maybe he just fell asleep on the plate

Activity Score 1479
metacoma's picture

I believe it goes like this: You can eat with your hands, our washing powder acts as cutlery (you don't get dirty eating with cutlery) Weird and weak concept...I can see how you can come up with this idea but...

Activity Score 89
khronos's picture

wow am i the only one who thinks this is good?

You love the dish so much that you chomp it down and spill it on ur shirt and - ALO Ultra, the washing powder love to FEAST (meaning: clean) on the stain...thus CLEANING it efficiently...was it really that tough? seriously?

Activity Score 998
Siddarth Basavaraj's picture

WORKS. Good one fellas

Siddarth Basavaraj
Activity Score 1673
Copywriter at Adsyndicate Services Pvt. Ltd. |

Love creating ads..

Grrrr's picture

Washing powder cutlery! Now I get it. Not bad.

Activity Score 1961
bate_palmas's picture

Ahhh I take my comment back now. Still - not brilliant, and a little too cryptic

Activity Score 1479
Deej's picture


Activity Score 41
Graphic Designer
Nike Diesel's picture

IMO it's not working and it feels too far fetched. Too cryptic as bate_palmas wrote.

Nike Diesel
Activity Score 13630
Art Director
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