Spaghetti Napolitan

Agency Network: 
December 2012

Print advertisment created by Leo Burnett, Turkey for Alo Ultra, within the category: House, Garden.

Spaghetti Napolitan. We love it, too.

Advertising Agency: Leo Burnett, Istanbul, Turkey
Executive Creative Director: Idil Akoglu Ergulen
Creative Director: Guven Haktanir
Copywriter: Bahadirhan Peksen
Art Director: Selim Unlusoy
Photographer: Suleyman Kacar
Illustrator: Selim Unlusoy
Account Supervisor: Esra Aydogan
Advertiser's Supervisor: Murat Unverdi
Planner: Ozgun Ozkalay

Comments (9)

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Black Hour's picture
Black Hour
Activity Score 368


bate_palmas's picture
Activity Score 1479

I think it means the dude like it so much he just shoved his face in it and didn't use cutlery. Right?

Or maybe he just fell asleep on the plate

metacoma's picture
Activity Score 89

I believe it goes like this: You can eat with your hands, our washing powder acts as cutlery (you don't get dirty eating with cutlery) Weird and weak concept...I can see how you can come up with this idea but...

khronos's picture
Activity Score 998

wow am i the only one who thinks this is good?

You love the dish so much that you chomp it down and spill it on ur shirt and - ALO Ultra, the washing powder love to FEAST (meaning: clean) on the stain...thus CLEANING it efficiently...was it really that tough? seriously?

Siddarth Basavaraj's picture
Siddarth Basavaraj
Activity Score 1673

WORKS. Good one fellas

Love creating ads..

Grrrr's picture
Activity Score 1961

Washing powder cutlery! Now I get it. Not bad.

bate_palmas's picture
Activity Score 1479

Ahhh I take my comment back now. Still - not brilliant, and a little too cryptic

Deej's picture
Activity Score 41


Nike Diesel's picture
Nike Diesel
Activity Score 13630

IMO it's not working and it feels too far fetched. Too cryptic as bate_palmas wrote.